Senior Marketing Director - Portfolio Assessment Lead jobs in United States
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We Are Rosie · 5 hours ago

Senior Marketing Director - Portfolio Assessment Lead

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$80/hr - $100/hr
date12+ years exp

We Are Rosie is seeking a senior marketing operator to drive performance across their trades retail portfolio. The role involves conducting assessments, stabilizing marketing operations, and developing scalable playbooks in a fast-paced environment.

AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
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Growth Opportunities

Responsibilities

Lead comprehensive marketing assessment across assigned brand(s)
Conduct stakeholder interviews with internal teams, leadership, and 60+ vendors
Audit demand generation channels, attribution systems, CRM workflows, and data infrastructure
Evaluate vendor ecosystem performance against benchmarks
Map customer journey friction points and organizational capability gaps
Identify and activate quick wins during assessment
Build prioritized action roadmap with start/stop/fix/wait framework
Develop vendor rationalization recommendations (retain/recalibrate/exit)
Design KPI framework and reporting dashboard requirements
Create revenue operations handoff improvements (marketing → sales → ops)
Document repeatable playbooks and SOPs for scaling
Deliver executive readout with diagnostic findings and prioritized interventions
Coordinate with SME specialists (SEO, paid media, CRM, data, telephony) on deep-dive assessments
Use standardized assessment toolkit to ensure consistent outputs across brands
Share learnings with other senior directors in weekly team syncs

Qualification

Assessment MindsetFull-Funnel Conversion MarketingRevenue Operations StrategyData Management & ReportingHome Services/Franchise ExperienceCommunicatorCan delegateCollaborative

Required

Assessment Mindset ⭐ CRITICAL
Full-Funnel Conversion Marketing ⭐ CRITICAL
Revenue Operations Strategy ⭐ VERY IMPORTANT
Data Management & Reporting ⭐ VERY IMPORTANT

Preferred

Home Services/Franchise Experience - Nice to have

Company

We Are Rosie

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We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
dateFounded in 2017
location
Atlanta, Georgia, USA
people-size11-50 employees
web-link
https://www.wearerosie.com/

Funding

Current Stage
Early Stage
Total Funding
unknown
Key Investors
Align Capital Partners
2021-12-21Private Equity

Leadership Team

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Jeff Levick
Chief Executive Officer
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Stephanie Nadi Olson
Founder // Exec Chair of the Board
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Recent News

PR Newswire
ADCOLOR Announces Honorees for 19th Annual ADCOLOR Awards
2025-08-07
Adweek
The Future of Work Is Flex Policies in 2024 and Beyond
2024-04-06
We Are Rosie wants to redefine how marketing works - Bizwomen
2024-02-24
Company data provided by crunchbase