TurnKey Marketing · 15 hours ago
Digital Advertising Specialist, Pharma
United States
Full-time
Remote
Mid Level
$95K/yr - $120K/yrTurnKey Marketing is seeking a Digital Advertising Specialist to support a pharmaceutical and medical device client within their portfolio. This hands-on role focuses on managing and optimizing paid advertising campaigns in a regulated environment, ensuring compliance while driving performance and results.
AdvertisingConsultingMarketingSEMSEOSocial MediaSocial Media Advertising
Hiring Manager
Lauren Evans
Responsibilities
Own hands-on execution and optimization across digital advertising platforms, including: Google Ads (Search, Display, YouTube), Meta (Facebook / Instagram), TikTok (strong plus), Video / CTV / OLV (strong plus)
Monitor campaign performance and proactively identify optimization opportunities
Diagnose performance issues, pacing challenges, and efficiency drops, and take action
Ensure all campaigns adhere to pharmaceutical and medical regulatory requirements (FDA, MLR, and platform policies)
Partner closely with account management and analytics to align performance insights with client goals
Collaborate with creative and development teams to ensure ad creative and landing experiences support performance and compliance
Translate performance data into clear, actionable insights and recommendations
Participate in client conversations as needed to explain performance, optimizations, or strategic pivots
Help establish scalable digital advertising processes that can support future account growth
Qualification
Required
Demonstrated hands-on experience executing and optimizing digital advertising campaigns
Recent experience in pharmaceutical, medical device, or regulated healthcare marketing
Direct experience working inside advertising platforms (not solely overseeing or managing others)
Strong understanding of how paid advertising connects to websites, landing pages, and conversion paths
Comfort working within regulatory and compliance constraints while maintaining a performance focus
Strong communication skills and ability to clearly explain performance decisions
Bachelor's degree or equivalent practical experience
Preferred
Enjoy being deeply hands-on in advertising platforms
Are comfortable balancing performance, compliance, and speed
Can quickly diagnose problems and take decisive action
Are confident explaining performance results and tradeoffs to internal teams and clients
Have experience navigating regulated healthcare or pharmaceutical marketing environments
Prefer execution and ownership over people management
Company
TurnKey Marketing
TurnKey Marketing is the industry leader for premium marketing & advertising services.
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Erik Baerresen
President & CEO
Matt Griffin
Chief Operating Officer
Company data provided by crunchbase