GoCanvas · 10 hours ago
Customer Advocacy & Engagement Specialist
United States
Full-time
Remote
Entry, Mid Level
CA$88K/yr - CA$100K/yr
2+ years expGoCanvas is a company focused on digital fieldworker collaboration and compliance in the construction industry. They are seeking a Customer Advocacy Specialist to elevate the voice of the customer by sourcing compelling stories and managing customer advocacy initiatives to strengthen their market reputation.
AndroidCloud Data ServicesiOSMarket ResearchMobileProductivity ToolsSaaSVideoWireless
No H1B
Responsibilities
Lead customer advocacy initiatives including reviews, referrals, references, testimonials, case studies and customer proof programs
Source and interview customer advocates; capture measurable outcomes and partner with Content/Design to produce proof assets
Own GoCanvas/SiteDocs external community, forums, and review-site presence (G2, Capterra, Reddit, etc.)
Drive customer outreach campaigns to grow review volume, diversify platforms, and improve sentiment
Manage customer and industry awards programs—from nomination outreach through submission and amplification
Maintain a centralized advocacy library (stories, quotes, reviews, awards, case studies, proof points)
Supply advocacy content for newsletters, lifecycle campaigns, nurture journeys, product launches, and sales enablement
Support community-oriented programs including feedback groups, advisory boards, and other engagement programs
Plan and facilitate small-scale customer engagement events (e.g., training days, feedback groups, or councils)
Build and manage advocate lists, participation databases, and reporting dashboards, including the Customer Advocacy Database
Track and report on advocacy KPIs (review volume, sentiment, participation, community engagement, content performance)
Qualification
Required
2–3 years of experience in Customer Marketing, Lifecycle Marketing, Community Management, or a related customer engagement role
An associate's or bachelor's degree in marketing, communications, or a related field — or equivalent experience
Demonstrated ability to oversee external review programs, create targeted campaigns, and effectively manage feedback from sites like Reddit, Capterra, and G2
Strong ability to source, develop, and leverage customer testimonials, stories, case studies, and award submissions to strengthen brand credibility
Experience managing or contributing to community platforms, forums, or customer groups
Experience designing and executing customer campaigns that drive engagement and promote advocacy including collaborating on newsletters, webinars and other programs
Enthusiasm for building customer connection programs, including digital communities, small customer events, and industry-aligned engagement activities
Ability to optimize referral or customer incentive programs to increase participation and quality of referrals
Excellent collaboration and communication skills with cross-functional teams, with the ability to adapt to feedback and evolving needs
Strong attention to detail, excellent communication and writing skills, and a genuine enthusiasm for building lasting customer relationships
Preferred
Previous event management experience
Experience working across multiple regions and timezones remotely
Benefits
Health insurance (medical, dental & vision)
Life insurance
401(k)
Paid time off
Company
GoCanvas
GoCanvas helps organizations automate their business processes, eliminate paperwork and collect and share information via mobile devices.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$21.08MKey Investors
RC CapitalMotorola Solutions Venture Capital
2024-06-06Acquired
2016-02-05Series D· $4M
2014-12-10Series D· $9M
Leadership Team
Matt Warner
Chief Mobile Architect and Co-Founder
Brent Nieder
VP of Product
Recent News
24-7 Press Release Newswire
2025-12-31
2025-11-24
Company data provided by crunchbase