AgeWell Solvere Living · 16 hours ago
Director of Business Development
AgeWell Solvere Living is a senior living community seeking a motivated Director of Business Development to enhance facility admissions and community presence. The role involves developing strategic business plans, fostering relationships with referral sources, and ensuring an efficient admissions process.
ElderlyHuman ResourcesMarketing
Responsibilities
Responsible for outside marketing efforts to generate and increase professional referrals
Responsible for calling on and developing new business relationships with professional referral networks
Responsible for community outreach and education activities
Conducts sales calls with current and potential referral sources and establishes relationships which result in increasing referrals to the communities
Responsible for cultivating productive relationships with business resources to generate repeat referrals
Address civic organizations, businesses and service organizations representing the communities
Conducts presentations for potential referral sources
Promotes the communities in a positive manner and effectively communicates Solvere Living values to professionals, residents, families, visitors, and team members
Develops creative programs to identify and connect with key referral sources
Participates in communities’ marketing education programs, communicates knowledge of their resources, and maintains a working knowledge of the competitors
Represent the face and brand of Solvere Living / communities in the local community
Assists with implementation of marketing plans to achieve occupancy goals, able to identify any barriers to success, including external market or product issues that impact the sales program
Regularly meets goals, including but not limited to time in outreach zone, also supporting on-site sales activity
Maintains and ensures all external and internal outreach activity is timely and accurately entered in Sherpa
Keeps up to date about relevant, operational and competitive updates of key competitor evaluations and price surveys semi-annually
Prepares and maintains accurate and timely records, analysis and studies as required
Collaborates with community team members regarding referrals, evaluations and marketing activities and events
Attends seminars and conferences to promote communities
Participates a minimum of 2 days at each community during reviews of prospects in the pipeline, i.e. Hot Board
Participates in sales meetings, including but not limited to semi-annual marketing meetings with Solvere
Participates a minimum of 2 days at each community’s Stand-Up meeting providing updates to team members on referral updates, census, projected move-ins, tours, events, etc
Participates in events on-site as well as off-site
Follows all emergency procedures
Understands all safety practices and procedures
Exhibits excellent customer service and public relations skills
Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented
Displays patience, tact, enthusiasm and a cheerful disposition
Other duties as assigned
Qualification
Required
Two years sales and marketing experience in the senior industry or related experience
Must demonstrate excellent verbal and written communication skills and have the ability to communicate in person, in writing, and on the telephone effectively
Must be an effective presenter with both large and small groups
Excellent customer service and public relations skills
Cheerful personality
Keen desire to serve seniors
Five years sales/marketing experience with a proven track record
Effective problem-solving skills
Creative approach to goals and problems
Experience working with seniors
Demonstrates proficiency in Microsoft Office and other marketing-related software
Physically able to bend and reach
Physically able to push and pull and lift up to 40-50 pounds if necessary
Physically able to stand for extended periods of time
Spends at least 80% of time on travel to referral sources in market area
Preferred
College degree preferred
Previously senior living experience preferred
Benefits
Medical, Dental and Vision benefits
Company-paid Life Insurance and Voluntary Disability
Generous Paid Time Off (PTO) Plan and paid holidays
401(k) Retirement Savings Plan with company match