Yerba Madre · 12 hours ago
Field Activation Manager
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $116K/yr
3+ years expYerba Madre is a pioneer in regenerative yerba mate and is seeking a Field Activation Manager to lead the Distribution team. This role is crucial for brand growth through strategic channel management, team leadership, and local marketing activation to enhance brand awareness and drive sales in the US market.
E-CommerceFood and BeverageHerbs and SpicesTea
Responsibilities
Lead a team of Field Activation Specialist (FAS), planning, executing and building relationships in your region and targeted consumer markets to ensure teams deliver against KPIs across sales, distribution, and field marketing
Work with Director of Field Activation to build unilateral objectives that align with national strategy and prioritize regional priorities to market activation and brand awareness objectives
Create a calendar with sales & marketing priorities and objectives aligned with monthly business plans for the assigned geographic area
Align with Distribution Partner Manager’s (DPM) to combine regional objectives into FAM objectives
Work with Distribution teams to ensure collaborative working relationship with DPM in responsible markets. FAS working directly with the distributor to elevate market performance
Perform against KPI metrics and achievement-based compensation programs
Actively Identify and lead the targets for new accounts through coordinated sales efforts and in partnership with DOD and DPMs to increase brand penetration and exceed sales targets
Develop tools to identify new opportunities to expand shelf space, add additional SKUs/Facings, improve shelf and cooler placements, and achieve assigned rack/display targets
Lead sampling, brand/marketing development campaigns in Key Retailers to build region level retailer relationships
Active use of Karma to support and monitor in-store promotion execution and display activity within new/existing accounts. Conduct store audits during every visit
Ensure the brand is adequately merchandised according to planogram standards and shelf/floor space allocation
In market four days a week
The goal of field marketing activation is to reach new consumers, excite university students, increase sales and manage the brand execution on and around key campuses
You will have unique understanding of our target group and be responsible through sampling and supported events, of driving the brand image and product understanding, most often on campus
You will build and execute a tailored campus plan which engages students working with a network of on campus bodies, clubs, outlets and Ambassadors
You will drive applications for our Ambassadors program, manage a network in your local area, provide them access to product (and fridges), and support their passions and events
You will drive brand engagement on your social media handles via authentic content and work with our Social team to deliver content for our organic social channels
During all events and individual sampling missions, you will make sure to direct consumers to priority local chain accounts that carry Yerba Madre to insure that sampling investments lead to awareness, trial, repeat purchase, and loyalty from consumers
Lead efforts to hire, train, and performance manage a team of FASs. Ensuring all roles are filled and KPI systems in place to demonstrate a high-performance team
Engagement of FASs. Continuous continuity of team interactions and camaraderie as teams are operating singularly across multiple markets
Ensure each FAS has quarterly work-with to coach, develop and recognize
Perform Other Duties as Assigned
Qualification
Required
Associate or bachelor's degree
3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
2+ years of experience in Field Marketing is preferred
3+ years of experience managing a team
Current Driver's License with clean driving record and meet DOT driving standards
Demonstrated proven success in sales and account management growth in a customer/consumer facing business
The ability to thrive in a highly competitive field sales environment
Must be able to work independently and be able to travel regularly
Must have a reliable vehicle and smart phone
Must be insurable by the company's automobile insurance carrier
Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
Proficient in MS Office
Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
Embody the Yerba Madre Mission, Vision and Values
Preferred
3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
2+ years of experience in Field Marketing is preferred
Benefits
Competitive benefits package
Top-tier benefits
Comprehensive medical, dental, and vision plans
Employee life and disability
Mental health benefits
Paid medical leave
Paid company holidays
Paid time off
Opportunities for career growth and advancement within our team
Company
Yerba Madre
Yerba Madre offers yerba mate and herbal tea blends, plus brewing accessories, with online ordering and product guidance.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase