FOCUS Learning Corporation · 6 hours ago
Sales Development Representative
United States
Full-time
Remote
New Grad, Entry Level
$55K/yr - $85K/yr
0+ years expFOCUS Learning Corporation is dedicated to building mission-critical training and performance support software for highly regulated industries. The Sales Development Representative (SDR) will generate qualified meetings for the sales team through outbound prospecting and managing inbound interest, while gaining insights into enterprise selling in compliance-heavy environments.
EnergyInformation ServicesInformation TechnologyManufacturing
No H1B
Responsibilities
Prospect into targeted accounts across nuclear, utilities, and other compliance-heavy environments; identify the right stakeholders and create conversations
Conduct account research to map org structures, compliance workflows, and training/qualification responsibilities
Capture and communicate insights about regulatory changes, industry news, and competitor activity. Coordinate with Marketing and Leadership as applicable to help broader Commercial organization leverage customer intelligence
Identify multiple stakeholders (Ops Training, QA, Regulatory, IT, HR) and tailor messaging accordingly (multithreading)
Execute daily outbound activity across phone, email, and LinkedIn with disciplined follow-through; tailor messaging to the buyer/industry persona, compliance requirements, and operating context
Conduct A/B testing of messaging, call approaches, and subject lines to optimize conversion
Use a structured approach to qualify inbound leads and route them appropriately; respond quickly and professionally, and schedule next steps
Book qualified meetings for Account Executives and ensure clean handoffs (context, pain, stakeholders, timing, next steps)
Build and maintain accurate records in our CRM; keep activity logs, notes, and next steps current so forecasting and follow-up are reliable. Support regular reporting on activities, conversion metrics, and pipeline contributions
Partner with Marketing and Sales on webinar and conference follow-up; convert event interest into meetings. Follow-up on all marketing-generated leads. Provide Marketing with consistent feedback on ICP resonance, messaging performance, lead quality and campaign results
Continuously improve: refine talk tracks, email copy, and sequences based on what converts
Participate in product briefings, shadow customer calls with Customer Success, and relay field intelligence to help refine product positioning
Qualification
Required
0–2 years of experience in an SDR/BDR role, inside sales, recruiting, or another high-activity customer-facing role; you can point to measurable results
Comfort with high-volume calling and rejection; you stay steady, keep your energy up, and work the process
Strong written communication; you can write concise, professional emails that earn replies
You can balance persistence with professionalism when engaging senior technical stakeholders
Organized and metrics-driven; you track your work and take coaching well
Basic proficiency with CRM and modern sales tools (or the ability to learn them quickly)
Authorized to work in the U.S
Preferred
Experience selling SaaS or professional services in a consultative B2B motion
Exposure to regulated or operational environments (energy, utilities, nuclear, aviation, defense, government) or comfort learning technical concepts; knowledge of regulatory or audit requirements (e.g., NERC, NRC, INPO, DOE) even at a conceptual level
Experience running multi-channel outbound sequences
Experience with HubSpot (preferred), Salesforce, Apollo, Outreach, Salesloft, or similar tools
Familiarity with structured qualification (MEDDICC or similar)
Experience converting webinar or event leads into booked meetings
Benefits
Health, dental, vision and Life & Disability insurance
401k / retirement plan with matching contributions
Company
FOCUS Learning Corporation
FOCUS Learning Corporation has provided training design services to the Department of Energy, nuclear power, & manufacturing industries.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-09-27Acquired
Leadership Team
Jay Steele
Chief Executive Officer
Nate Jones
Chief Technology Officer
Company data provided by crunchbase