Somos, Inc. · 11 hours ago
Manager, Product Marketing & Demand Generation
United States
Full-time
Remote
Mid, Senior Level
$109K/yr - $135K/yr
5+ years expSomos, Inc. is an innovative technology company focused on ensuring trusted communication through digital identities. The Manager of Product Marketing & Demand Generation will support product marketing through content creation and campaign execution, while also owning the demand generation strategy and performance across various marketing platforms.
Telecommunications
Responsibilities
Assist in the creation, and editing of marketing content across channels, including emails, social media, blogs and product communications
Help maintain and evolve product positioning and messaging in line with market trends and customer insights
Support go-to-market plans for new features, services and thought leadership initiatives
Coordinate with subject matter experts to turn technical concepts into clear, accessible content
Own tactical execution and performance of paid media campaigns, including Google Ads and LinkedIn Ads
Develop and manage multi-touch campaigns across the funnel that align with product marketing priorities and sales goals
Partner with demand generation and marketing operations teams to ensure proper campaign setup, tracking and attribution in Marketo and Salesforce
Build and execute lead nurture flows, retargeting programs and audience segmentation strategies to optimize lead conversion and sales velocity from all channels including tradeshows, paid ads and organic website conversions
Monitor and report on funnel metrics from impression to MQL to closed-won using Salesforce, Marketo and Google Analytics
Identify drop-off points and optimization opportunities within the lead lifecycle; implement technical fixes or process adjustments as needed
Collaborate with RevOps and Sales to ensure clean data hygiene, proper lead routing and accurate attribution models
Dig into campaign and contact-level analytics to understand exactly where leads are coming from, how they’re behaving and how to improve performance
Qualification
Required
5 years of related experience, including a minimum of 3 years experience in demand generation, product marketing, or full-stack B2B marketing roles, or an equivalent combination of education and experience
Strong experience executing paid media campaigns and optimizing demand funnels
Hands-on familiarity with Salesforce, Marketo (or similar marketing automation tools), and Google Analytics
Solid writing and editing skills across multiple formats and audiences
Proven ability to translate technical or product details into compelling content
Analytical mindset with comfort working in dashboards and manipulating data
Strong cross-functional collaborator who can drive initiatives across teams
Preferred
5-7 years of related experience
Experience marketing to financial institutions, banks or fintech audiences
Prior work in telecom, identity, or highly regulated B2B industries
Familiarity with SEO, A/B testing and web optimization tactics
Certifications in Salesforce, Marketo, HubSpot or Google Ads a plus
Benefits
100% Company Paid Medical, Dental and Vision insurance for you and your family!
401(k) Savings Plan with Employer Contribution
100% Company Paid Short- and Long-Term Disability
100% Company Paid Life Insurance
Flexible Time Off program
A Variety of Voluntary Benefits
Company
Somos, Inc.
In our increasingly digital world, trust is paramount.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniele Ouellette Levy
Senior Vice President, Chief Legal & Trust Officer
Adrienne Valencia Garcia
VP, Deputy General Counsel - Corporate & Legal Affairs
Recent News
2025-12-02
Company data provided by crunchbase