Depatie Fluid Power Co. · 6 hours ago
Business Development Manager, New Product Design
Portage,MI,US
Full-time
Onsite
Mid LevelDepatie Fluid Power Co. is seeking a Business Development Manager for New Product Design who will be responsible for generating new business by identifying and developing opportunities that align with customer needs and engineering capabilities. This role involves engaging with customers, collaborating with engineering teams, and translating customer requirements into actionable business strategies.
ManufacturingMechanical EngineeringSupply Chain ManagementWholesale
Responsibilities
Generate net new business opportunities focused on new product design and development
Engage directly with customers to understand application requirements, design challenges, and future product needs
Identify early-stage design opportunities and influence specifications in favor of company capabilities
Collaborate with engineering and technical teams to assess feasibility and define solution approaches
Qualify and advance design-driven opportunities through the sales pipeline
Translate customer needs into clear technical and commercial value propositions
Support proposal development, technical discussions, and design reviews with customers
Build and maintain a pipeline aligned with new product and growth objectives
Track and report performance against scorecard metrics including leads, opportunities, and revenue contribution
Conduct ongoing market and industry mapping to identify target segments, key customers, emerging applications, and competitive dynamics; proactively develop industry-specific leads and early design opportunities aligned with company growth and capability strategy
Provide market and customer feedback to inform product and capability development
Conduct regular domestic travel across the United States to engage with customers and support sales initiatives
Other duties/tasks as assigned
Qualification
Required
Bachelor's degree in Engineering or a related technical field preferred
Strong technical aptitude with the ability to understand engineering concepts, manufacturing processes, and design-for-application considerations; able to translate technical details into customer-facing value
Demonstrated ability to develop, execute, and adjust a market and opportunity development plan, including industry mapping, target account identification, and pipeline strategy
Customer-service–oriented mindset with a focus on responsiveness, trust-building, and long-term partnership development
Self-directed and proactive, showing strong personal initiative in identifying opportunities, pursuing leads, and advancing concepts without requiring constant oversight
Strong organizational and follow-through skills to manage multiple opportunities concurrently and drive them to defined outcomes
Data- and results-oriented, with experience tracking market activity, pipeline progress, and performance against defined objectives
Strong ability to communicate technical concepts to both technical and non-technical audiences
Demonstrated ability to work cross-functionally in a performance-driven environment
Company
Depatie Fluid Power Co.
For over sixty years Depatie Fluid Power has served the hydraulic and pneumatic power needs of over 2,000 customers across Western Michigan and Northern Indiana.
Founded in 1956
51-200 employees
Funding
Current Stage
Growth StageRecent News
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