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National Association of Counties · 7 hours ago

Digital Manager

Washington, DC

Full-time

Hybrid

Mid Level

$65K/yr - $75K/yr

3+ years exp

The National Association of Counties is seeking a Digital Manager to support their digital presence across various platforms. This role involves managing content, optimizing digital communications, and collaborating with internal teams to enhance engagement and visibility for NACo members and stakeholders.

AnalyticsEmploymentGovernment

Responsibilities

Support the implementation and day-to-day management of NACo’s digital channels, including NACo.org, email communications, social media, and multimedia platforms

Manage day-to-day updates to NACo.org, including building and publishing landing pages, uploading content, and maintaining accurate, timely web information using the organization’s CMS

Coordinate web publishing workflows to ensure content is accessible, user-friendly, and aligned with NACo’s brand and communications priorities

Support ongoing website content organization, including developing and refreshing content, UX, SEO and navigation improvements

Manage the production and distribution of NACo’s email newsletters, including drafting, formatting, scheduling, and publishing routine communications

Partner with internal teams across communications, policy, membership, and programs to gather newsletter content, plan upcoming sends, and ensure messaging is consistent and audience-focused

Track and report on digital performance metrics (engagement, click-through and open rates, reach) to support continuous improvement in digital communications

Assist in developing and executing digital strategies that grow audiences and improve content performance

Help identify and apply new tools, trends, and digital best practices to improve efficiency, reach and user experience

Work with consultants or vendors as needed to support web, email, or social media initiatives

Qualification

Digital marketingCMS platformsEmail marketing toolsGoogle AnalyticsSEODigital storytellingProject management

Required

Bachelor's degree in communications, marketing, journalism, digital media, or related field

3–5 years of experience in web site and email management. Social media and paid media tactics a plus

Experience supporting digital campaigns and content performance optimization

Familiarity with CMS platforms, email marketing tools, and analytics systems (Google Analytics, Sprout, HubSpot, Meta Business Suite, etc.)

Working knowledge of SEO and digital content best practices

Strong writing, editing, and digital storytelling skills

Ability to manage multiple projects while remaining hands-on with daily execution

Company

National Association of Counties

National Association of Counties provides employment opportunities, data analytics and financial health.

Founded in 1935

Washington, District of Columbia, USA

51-200 employees

https://www.naco.org/

Funding

Current Stage

Growth Stage

Leadership Team

Matthew Chase

CEO/Executive Director

Abbas Al Husseini, MCSE, MCSA, MCITP

Chief Technology Officer

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