Burson · 1 day ago
Digital Senior Account Executive, Health & Wellness
New York, New York, United States
Full-time
Hybrid
Mid, Senior Level
$40K/yr - $85K/yr
3+ years expBurson is the global communications leader focused on creating value for clients through reputation. They are seeking a Digital Senior Account Executive to establish digital strategic vision for client initiatives in the healthcare sector, focusing on digital marketing and social media strategies.
Brand MarketingConsultingContentMarketingPublic Relations
Responsibilities
Support and lead the development of digital marketing and social media strategies for pharmaceutical clients, ensuring alignment with overall brand and communications goals
Develop and execute digital strategies focused on influencer and celebrity engagement for pharmaceutical clients
Manage day-to-day operations of influencer and celebrity campaigns, including contracts, content approvals, and performance tracking
Build and maintain relationships with healthcare influencers, celebrities, and Key Opinion Leaders (KOLs)
Collaborate with talent agencies and PR teams to identify and secure appropriate talent
Ensure all content complies with FDA regulations and brand guidelines
Monitor engagement and sentiment across social platforms; provide insights and optimization recommendations
Create digital content tailored for influencer channels (Instagram, TikTok, YouTube, podcasts)
Support new business pitches with influencer strategy expertise
Qualification
Required
3+ years of experience in digital marketing, social media, or communications, preferably within the pharmaceutical or healthcare industry
Strong understanding of digital channels, including paid social, programmatic advertising, influencer marketing, and content strategy
Proven success managing influencer and celebrity campaigns for pharmaceutical and healthcare clients
Experience working within regulatory and compliance guidelines for pharmaceutical communications, including FDA regulations
Proficiency with digital analytics tools (Google Analytics, social media insights, etc.), CRM platforms, and social listening tools
Exceptional writing and content creation skills, with the ability to translate complex scientific information into engaging digital content
Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
Strong communication and client relationship management skills, with a proactive and solutions-oriented mindset
Excellent communication and relationship-building skills
Bachelor's degree in marketing, communications, digital media, or a related field
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
Benefits
Competitive benefits package
Professional development opportunities
Mentorship programs with industry leaders
Vibrant and inclusive company culture fostering collaboration and innovation
Packages designed to reward and retain top talent
Company
Burson
Burson offers public relations, media relations, crisis management, and digital communications services for organizations.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Grant Toups
Global Chief Digital & Intelligence Officer
Tara Singh
Managing Director Public Policy
Recent News
Media Post
2025-11-11
Hotwire Global
2025-11-07
Company data provided by crunchbase