dentsu · 15 hours ago
President, Amplifi North America
New York
Full-time
Onsite
Director/ExecutiveDentsu is an integrated growth and transformation partner to the world’s leading organizations, and they are seeking a President for Amplifi North America. The role involves overseeing media investment, activation, and commercial innovation while leading a team to drive growth and maximize value for clients and partners.
AdvertisingInformation ServicesMarketing
Responsibilities
Be the escalation point and senior business and investment advisor to our clients
Engage and generate with key industry events, partners and initiatives that stimulate demand for dentsu group services and agencies
Growing existing client and supplier relationships with a focus on the latter as the key stakeholder for supply-side partnerships across dentsu media and its agencies in the market
New business and organic growth within the media practice and integrated solutions
Design, Implementation and scaling of existing and new business models that deliver value for all
Financial planning and delivery across annual targets and across the Mid-term Management plan ‘MTMP). The financial responsibility of the role is focused on the North American revenue across the media investment (implementational planning and activation/media buying), principal & proprietary solutions and the existing trading, performance and specialist channel related; service based, business(es)/models
Work with the client and agency leads to develop and implement client investment strategies that deliver against their business objectives and marketing requirements
Design and implementation of key account investment strategies that deliver against the client’s business requirements and therefore its marketing objectives through the agency
Enablement of the media ++ strategy through the consolidated investment strategies of delivering media and ultimately business outcomes for our clients
Supporting the renewal and new business efforts across the agency with proactive investment leadership
Delivering a market and industry leadership POV that stimulates demand for the agency and network services
Client value delivery Including but not limited to: Productivity and pricing commitments, Principal-based media efficiencies, and Proprietary solutions that drive increased marketing effectiveness
Delivery of the partner-based investment targets, partner compliance, and strategic priorities
Responsible for deploying P&P strategy across the agency client portfolio, including target setting and delivery tracking
Supporting the agency leadership to deploy the integrated solutions that are required to deliver client marketing requirements and the agency P&L across the mid-term management plan
Leading the agency Activation teams across implementation planning and media investment for dentsu media in the USA
Responsible for client activation delivery, including the campaign KPI deliverables, client outcomes, and productivity deliver commitments
Design and implementation for operational management, including process improvement, programs, and solutions/products that increase our efficiencies across our end-to-end campaign activation
Driving performance excellence, craft up-skilling, and deployment
Deploying the growth solutions that will increase our clients' marketing effectiveness
Strategically develop and implement ways of working improvements, products, solutions, and partnerships that enable efficiencies and increased effectiveness across our services
Ensure growth objectives for Amplifi are delivered that drive both top-line revenue as well as bottom-line increase margin contribution as outlined in the MTMP (2026-2028)
Management of the supply-side partnerships across the network at an enterprise level to enable value creation across media, creative, CxM, and data and technology
Development of the alternative network and hyper-growth partner segments to create value and scale capabilities across the group
Ensuring optimization of the traditional and next-gen techniques for transactions with partners, including Coalition partnerships, joint business planning, trading commitments, product development, system integration, against our open and interoperable approach, and principal trading
Identify gaps and opportunities at a client, agency, and group level across trading and partnerships
Leverage investment, including acquisition or joint ventures, within the business development process
Work with the Business Development and Growth community to pitch, win, retain, and prospect new business. Lead the Amplifi elements of the new business pipeline and pitch co-ordination as required
Upscale capability of Amplifi team to remain competitive in pitches and deliver a compelling response for each opportunity
Support the identification, development, and funding requirements via effective budgeting or investment cases for opex, capex, and working capital that is required to deliver against the MTMP
Working with the media practice lead and the Global President, Amplifi to ensure that the vision, strategy and deliverables of the MTMP for media are delivered
In conjunction with relevant stakeholders, bring the talent vision and proposition to life across the network
Actively work to attract, recruit and develop the very best talent from across the network and externally, to build cohesive and effective pitch/client teams
Identify and manage high performers and business critical roles
Develop and implement talent against a clear succession plan for all senior roles including this one in the region
Qualification
Required
Recognized industry leader with a track record of delivering substantial new business and client growth
Proven ability to manage a trading book, develop new revenue streams and to extract value from media partners
Proven leader with deep expertise in all aspects of product development and business transformation
Track record of identifying and fostering talent and building high-performance teams
Deep understanding of the full media experience of brand and performance, including content
Adept at understanding the mechanics of local, multi-market, regional and global clients in media
Substantial experience with all media income streams and media income diversification
Understands how to deliver through and with others in a way that motivates and drives high performance
Experience of winning, delivering and retaining clients
Digitally savvy and experienced, with a passion for new technology
Expert networking skills to generate new business leads as well as internally in matrix management to leverage the capabilities across our wider network
High influencing skills and high client effectiveness
Change agent both internally and externally
Strong track record of delivering growth through an ability to spot a commercial opportunity and turn it into reality
Sees themselves as both a technical expert and a business leader
Benefits
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
Company
dentsu
We are dentsu.
Founded in 1968
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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