PSECU · 6 hours ago
Paid Media Manager
Harrisburg, PA
Full-time
Hybrid
Senior Level
6+ years expPSECU is a strong and established organization looking for passionate individuals to join their team. The Paid Media Manager will lead the paid media strategy across the member journey, ensuring that media investments drive brand impact and measurable business outcomes.
BankingFinancial ServicesLendingNon Profit
Responsibilities
Develop and execute an integrated paid media strategy spanning awareness, consideration, and conversion
Translate enterprise growth objectives into channel‑ and funnel‑specific paid media plans
Ensure appropriate balance between brand‑building and performance media investments
Align paid media objectives with brand strategy, value proposition, and member experience expectations
Lead media planning, execution, and optimization across paid search, paid social, display, video, programmatic, digital audio, and emerging channels
Determine the role of each channel within the funnel and across the member lifecycle
Ensure creative, targeting, and messaging strategies are aligned to funnel stage and member intent
Continuously test and refine channel mix to improve reach, engagement, and conversion performance
Partner with Marketing Managers and Creative to support awareness‑driving initiatives and brand campaigns
Ensure upper‑ and mid‑funnel efforts are clearly connected to downstream outcomes
Optimize reach, frequency, engagement, and lift metrics to build trust and familiarity with target audiences
Support education‑based and value‑driven messaging to move prospects toward consideration
Lead lower‑funnel paid media strategies designed to drive application, account opening, and product adoption
Align conversion‑focused media tactics with landing pages, digital journeys, and platform experiences
Monitor and optimize toward cost efficiency, quality traffic, and conversion outcomes
Ensure paid media contributes to sustainable growth, not short‑term volume alone
Track and report on paid media performance across the full funnel, from awareness metrics to conversion outcomes
Use attribution and performance insights pragmatically to support optimization and planning decisions
Partner with Analytics and Finance to ensure marketing performance is measured consistently and credibly
Present clear, actionable insights to marketing leadership that inform investment decisions
Manage paid media budgets with discipline and transparency
Ensure spend aligns to funnel objectives, performance expectations, and business priorities
Monitor pacing and performance to identify optimization or reallocation opportunities
Support planning and forecasting processes with data‑informed recommendations
Serve as day‑to‑day lead for paid media agencies and platform partners
Set clear expectations for strategy, execution quality, optimization, and reporting
Review and challenge recommendations to ensure alignment with funnel objectives and brand strategy
Ensure partners operate as extensions of the internal team
Work closely with Marketing, Retail, Creative, Digital Experience, Product, Analytics, and Growth teams
Ensure paid media strategies are integrated with organic, owned, and earned channels
Support go‑to‑market initiatives, product launches, and enterprise growth priorities
Contribute to a cohesive, end‑to‑end member acquisition and engagement strategy
Drive a test‑and‑learn mindset across paid media channels and tactics
Stay current on evolving paid media platforms, formats, and best practices
Identify opportunities to improve tools, processes, and capabilities to support full‑funnel effectiveness
Perform additional responsibilities as assigned
Qualification
Required
Bachelors: Business Administration (Required)
Bachelors: Communication (Required)
Bachelors: Data Analytics (Required)
Bachelors: Marketing (Required)
6–9+ years of experience managing paid media in a multi‑channel, full‑funnel environment
Company
PSECU
PSECU is a not-for-profit credit union that provides personal and business loans.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Clifton Van Scyoc
Chief Technology Officer
Gina Seibert, CFA
Chief Financial Officer
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