Guerlain · 7 hours ago
Communications Manager, Influencer & VIP
New York, United States
Full-time
Onsite
Mid, Senior Level
$105K/yr - $115K/yr
6+ years expGuerlain, an iconic luxury French Perfume & Cosmetics brand, is seeking an Influencer and VIP Manager to build and maintain relationships with key influencers and VIP clients. The role aims to amplify the brand's message and enhance its reputation in the luxury beauty market through strategic influencer management and event planning.
BeautyCosmeticsHealth CareLifestyle
Responsibilities
Develop and implement an "always-on" influencer marketing strategy across digital channels and press, aligning with brand marketing plans and international guidelines
Identify, vet, and build long-term relationships with diverse influencers and key opinion leaders in fragrance, makeup, and skincare
Create and execute innovative influencer campaigns for product launches, local activities, and retailer activations to boost brand awareness and visibility
Serve as the main contact for influencer and social media inquiries
Oversee content creation for influencer initiatives, including press releases and media kits
Manage strategic influencer gifting, seeding, paid campaigns, events, and activations
Track and analyze campaign performance, providing reports and insights for optimization and KPI achievement
Stay updated on beauty industry trends, technologies, and influencers
Cultivate relationships with key media contacts and VIP clients to secure positive coverage and foster brand loyalty
Plan and execute exclusive press conferences, media events, and VIP activations
Ensure a luxury client experience for VIPs, building long-term relationships and promoting Guerlain's vision
Act as a brand ambassador, communicating Guerlain's heritage and values to VIPs and stakeholders
Collaborate with retail teams to support events and trade opportunities, developing strong retailer influencer activations
Facilitate communication and logistics for store events and in-store animations for VIPs
Work with internal Marketing, Digital, PR, and Retail teams, as well as the global PR team, for cohesive strategies
Support the Marketing Director in managing the PR and influencer budget
Provide monthly market and competitor insight reports, with quarterly deep dives on best practices
Develop and implement crisis communication plans
Conduct All Other Job-related Activities
Qualification
Required
Bachelor's degree
6+ years experience in public relations, influencer marketing, or VIP relationship management, preferably in luxury beauty
Strong understanding of digital channels, social media platforms, and influencer ecosystems
Exceptional communication, negotiation, and interpersonal skills
Ability to identify new partnership opportunities and build strong relationships
Strategic thinker with a creative approach to campaign development
Highly organized, detail-oriented, and able to manage multiple projects
Proficiency in tracking and analyzing campaign performance and providing actionable insights
A passion for beauty and a deep understanding of Guerlain's heritage and values
Ability to act as a brand guardian and drive networks within and outside the beauty arena
Company
Guerlain
Guerlain is a French perfume and cosmetics and skincare house, among the oldest in the world.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1994-01-01Acquired
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