2U · 20 hours ago
Sr Manager, Conversion Experimentation (CRO)
United States
Full-time
Remote
Mid, Senior Level
$160K/yr - $184K/yr
3+ years exp2U is a leading online learning platform committed to making education accessible at scale. They are seeking a Senior Manager, Conversion Experimentation to drive acquisition optimization strategies for their Degree and Executive Education business lines, focusing on enhancing user experience and maximizing conversion rates through rigorous testing and analysis.
Cloud ComputingEdTechEducationSoftware
Responsibilities
Own the "Always-On" experimentation roadmap for the Degree and Executive Education portfolio, prioritizing tests that address high-volume traffic sources and revenue opportunities
Serve as the primary CRO partner to the Paid Media team. Develop innovative strategies to improve "Ad Scent" (consistency between ad copy and landing page), ensuring that landing page experiences are tailored to specific audience segments and intent levels
Analyze traffic performance by channel to identify underperforming segments and deploy targeted landing page variations to improve Quality Scores and conversion efficiency
Translate quantitative data (GA4, funnel drop-off) and qualitative insights (user research, heatmaps) into robust, testable hypotheses
Articulate specific testing strategies for hypotheses and test scenarios (pre/post, A/B, multi-arm, etc)
Establish clear success criteria as well as performance guardrails for high-value tests
Write clear, data-driven creative briefs for the UI/UX Design and Web Production teams. You define what needs to be built and why; they execute the vision
Oversee the end-to-end testing lifecycle, from hypothesis generation to QA and launch, ensuring a high velocity of experiments without sacrificing quality
Analyze test results to determine statistical significance and business impact. Move beyond simple click-through rates to understand how top-of-funnel changes impact downstream enrollment quality
Maintain a "Winning Mechanics" library, documenting successful psychological triggers and layout patterns to scale across other university programs
Present weekly & monthly performance updates to Marketing and Product leadership, clearly articulating the ROI of the experimentation program
Partner with the Product Management team to ensure that top-of-funnel acquisition tests align with the broader site architecture and checkout experience
Collaborate with the Analytics team to ensure proper measurement frameworks are in place for all experiments prior to launch
Qualification
Required
3+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth Marketing
Proven experience optimizing landing pages for paid traffic (SEM, Paid Social)
Deep familiarity with enterprise experimentation platforms (Optimizely, VWO, Adobe Target) and the ability to manage complex test setups
Strong ability to analyze data in tools like GA4 and Tableau to identify opportunities and validate results
Excellent written briefing skills; ability to distill complex data into clear instructions for creative and technical teams
Preferred
Experience in the Higher Education, EdTech, or E-commerce sectors
Understanding of behavioral psychology principles (e.g., Urgency, Social Proof, Cognitive Load) as applied to web design
Basic understanding of HTML/CSS (enough to communicate effectively with developers)
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
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