Hatch · 11 hours ago
Content Distribution Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expHatch is a company dedicated to improving sleep habits through innovative smart sleep devices and content. They are seeking a Content Distribution Manager to oversee content distribution operations, enhance performance measurement systems, and collaborate across teams to optimize content delivery and user experience.
Consumer ElectronicsLifestyleSubscription ServiceWellness
Responsibilities
Learn Hatch’s content library, publishing workflows, content management platforms, internal tools, and product ecosystem
Take ownership of day-to-day distribution for always-on content and new releases, and audit existing workflows to identify high-impact opportunities for automation and simplification
Identify opportunities to optimize and automate the day-to-day off-platform distribution needs (e.g. RSS feeds, YouTube)
Get fully up to speed on Airtable systems used for content tracking, prioritization, and publishing automation
Take ownership of customer feedback intake on content, ensuring qualitative signals—both solicited directly from customers and surfaced from social channels (e.g., Reddit, reviews, social media)—are captured, synthesized, and consistently shared into content strategy
Take ownership of metadata, tagging, and taxonomy in Airtable and Contentful as a critical input to power search, recommendations, and discovery surfaces to support content discovery and personalization
Leverage Contentful and Braze to automate processes for in-app banner placements across library and homepage experiences
Identify, test, and begin to implement AI-driven automation opportunities within Contentful and Airtable to reduce manual work and support the scaling up of Hatch’s content library
Configure Contentful changes required for new product features and hardware launches, translating product requirements into scalable systems to ensure new homepage and library experiences are launch-ready
Take ownership of content performance measurement, aligning on baseline KPIs like plays, users, routine saves, repeat listening, and engagement
Define early launch success metrics for new titles, applying consistent benchmarks across formats and launch plans (100+ annually)
Partner with Product to design and implement dynamic CMS infrastructure that powers data-driven curated carousels and collections across key library and homepage surfaces
Build new Airtable systems to support product feature rollouts, seasonal content, narrative lights, etc.; create accompanying documentation and governance to support clarity, efficiency, and scale
Design and own scalable standards and workflows for artwork creation, versioning, and deployment across on-platform and off-platform surfaces, ensuring launch accuracy and long-term maintainability
Partner with finance, legal, and content production to build a system for tracking contracts, renewals, and invoices related to content creators and partners, maintaining organized records, clear timelines, and strong collaboration with Finance and Legal
Partner with Analytics to build reporting tools and dashboards in Hex that make performance insights visible and actionable across Content, Product, and Marketing
Run post-launch retrospectives that translate performance + feedback into clear recommendations on strategic direction, packaging, duration, and content mix
Proactively identify gaps and inefficiencies in content distribution, and collaborate cross functionally to recommend and implement process improvements that enable Hatch to scale efficiently
Establish best practices for scalable content distribution across platforms
Improve operational visibility across teams through clearer tracking, documentation, and reporting systems that make status, ownership, and priorities easy to understand
Serve as a trusted operational partner for content launches, experiments, and platform updates—bringing clarity, reliability, and executional rigor to complex initiatives
Serve as the Contentful expert for new product and feature launches, owning content system changes required to support new experiences
Build a content performance playbook to help optimize underperforming titles and amplify repeatable patterns behind top-performing content
Strengthen the ongoing feedback loop between analytics, content, product, and marketing so insights drive continuous iteration—not one-off reporting
Develop a centralized knowledge library connecting user behavior to content recommendation needs (behavioral cues, sound + light effects) in support of future-state hyper-personalization and storytelling
Qualification
Required
4–6+ years of experience in content operations, publishing, or platform operations, with hands-on experience using performance data to evaluate launches and optimize distribution
Strong experience managing on-platform content distribution, with a focus on reliable, repeatable execution across app and web
Comfort partnering with Analytics to define KPIs, interpret dashboards, and apply performance insights to improve content distribution and discovery outcomes
Demonstrated ability to build and automate operational workflows using tools like Airtable, CMS platforms, and marketing systems
Systems-minded and process-driven, with a track record of improving efficiency, reducing manual work, and scaling operational outputs
High attention to detail and operational rigor, ensuring launches are accurate, timely, and consistently executed
Experience creating documentation, governance, and tracking systems that drive clarity, accountability, and cross-functional alignment
Experience working with performance metrics and feedback signals to evaluate distribution effectiveness and inform ongoing optimization
Proactive, ownership-oriented mindset, with strong prioritization skills and a passion for continuous improvement
Preferred
Hands-on experience with platforms including Braze, Contentful, and Airtable is a huge plus
Benefits
100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)
Meaningful equity —you’re an owner here
401(k) match (no vesting schedule!)
16 weeks of fully paid parental leave
16 free therapy sessions (for you + one other adult in your life)
Financial support for family planning
Remote office + monthly internet reimbursement
Friends & family discounts on Hatch products
Exclusive discounts on travel, entertainment, and top retail brands
And so many more spontaneous perks!
Company
Hatch
Hatch offers a suite of smart sleep products to help humans of all ages and stages develop and maintain natural healthy sleep habits.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$27.1MKey Investors
True Ventures
2020-05-04Series B· $9.8M
2018-09-19Series A· $6.5M
2017-06-13Series A· $3.8M
Leadership Team
Ann Crady Weiss
Co-founder
Recent News
2025-09-22
Government of Canada
2025-06-11
Company data provided by crunchbase