Arrowhead Programs · 18 hours ago
Vice President, Digital Marketing & MarTech
United States
Full-time
Remote
Senior Level, Lead/Staff
$175K/yr - $185K/yr
10+ years expArrowhead Programs is seeking a Vice President, Digital Marketing & MarTech to lead the firm’s digital transformation. This role focuses on shaping the MarTech roadmap, enhancing the digital customer experience, and optimizing digital performance to drive business outcomes.
EducationInsuranceTraining
Responsibilities
Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities
Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance
Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making
Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance
Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications
Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes
Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities
Work closely with Data and IT teams to leverage market insights for strategic decision-making
Support the broader marketing team by contributing to coordinated planning and department priorities
Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals
Define and track digital marketing Objectives and Key Results (OKRs)
Qualification
Required
Experience leading digital marketing for a global organization within a highly regulated industry
Minimum of 10 years of experience in digital marketing and marketing technology
Experience building and leading scalable digital marketing teams across locations
Experience with Dynamics 365, Power BI, Google Analytics, App Insights, various website platforms, content management systems, SEO, AEO, GEO, and attribution models
Exceptional analytical skills and attention to detail
Preferred
Experience in the insurance or financial services industry
Benefits
Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Company
Arrowhead Programs
Arrowhead Programs designs and administers specialized insurance programs and risk solutions for commercial and personal clients.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase