Points of Light · 13 hours ago
Director, Public Relations
United States
Full-time
Remote
Director/Executive
$85K/yr - $90K/yr
8+ years expPoints of Light is the world’s largest organization dedicated to increasing volunteer service, engaging millions of volunteers globally. The Director of Public Relations will lead the organization's media strategy, enhancing brand visibility, and fostering relationships with stakeholders and the media.
Non Profit
Responsibilities
Develop and implement results-driven strategic public relations and communications plans tailored to our mission, values, and objectives including events, signature programs, partnerships and general counsel
Proactively cultivate and maintain relationships with key national and global philanthropic and sector media contacts, journalists, bloggers, and influencers to secure positive press coverage and opportunities for media exposure
Prepare the primary spokesperson (CEO) and executive bench of speakers for the organization for media opportunities, effectively communicating key messages and responding to media inquiries in alignment with our mission and values
Develop and execute PR/Media strategies that highlight the investments of our philanthropic partners, aid in our lead generation and philanthropic stakeholder goals and support our annual fundraising events, including but not limited to philanthropic focused press releases, pitching, compelling storytelling and coverage of opportunities and partnerships, press clipping/recaps and analysis, and more
Support and partner with development team to increase awareness and investment consideration of Points of Light from key audiences including corporations, foundations and high-impact donors
Execute strategies that enhance Points of Light public stewardship and recognition of key donor relationships
Collaborate closely with internal stakeholders, including executive, program and fundraising teams, to develop messaging and positioning for key initiatives, events, programs and campaigns
Oversee the creation and dissemination of press releases, media kits, fact sheets, and other materials to support media outreach efforts and promote our organizational impact
Watch and analyze media coverage and industry trends to identify opportunities and potential risks and develop proactive strategies to manage reputational issues
Lead crisis communications efforts, guiding and supporting the executive team and staff during high-profile incidents or emergencies
Develop and maintain crisis or program-specific PR & communications plans, protocols, and training programs to ensure readiness and preparedness for potential crises, announcements or other messaging with brand impact
Supervise and lead by example a team of fellow marcomm and organizational professionals, providing guidance, feedback, and coaching in media situations
Measure and report on the effectiveness of public relations initiatives, using key performance indicators (KPIs) and metrics to track progress and inform future strategies
Manage and work with an external PR agency supporting Points of Light’s brand visibility, key events, partnerships and creative opportunities for brand exposure (as needed/budget permitting)
Monitor a media inbox on weekdays, weekends and evenings and lead on timely response
Qualification
Required
Bachelor's degree in public relations, Communications, Journalism, or related field and APR accredited preferred
Proven experience (8-10+ years) in public relations, or media relations, preferably within the nonprofit sector and with a national or global brand
Strong media relationships and a demonstrated ability to secure positive press coverage across traditional and digital media outlets as well as craft creative pitch angles
Strong computer skills, including Microsoft Office, project management software (Asana), and data analytics/visualization tools
Ability to create a welcoming work environment for all
Capable of influencing senior executives and working flexibly in a fast-paced media environment
Exceptional written and verbal communication skills, with the ability to craft compelling narratives and messages that resonate with diverse audiences
Experience serving as a spokesperson for an organization, with confidence and poise in media interviews and public speaking engagements
Strategic thinker with the ability to analyze complex issues, anticipate challenges, and develop effective communication strategies
Crisis management expertise, including experience managing reputational issues and coordinating crisis response efforts
Knowledge of media monitoring tools, PR analytics, and measurement techniques to evaluate the impact of PR initiatives
Leadership and team management skills, with the ability to inspire and motivate a team to achieve shared goals
Commitment to staying informed about industry trends, best practices, and emerging technologies in public relations and nonprofit communications
Benefits
Competitive compensation and excellent benefits including a robust PTO program: 18 days of PTO and 10 holidays; plus, we are closed December 25-January 1.
Medical, dental and vision benefits
Free life insurance
Long-term and short-term disability
A 403b program with employer match
1 day of volunteer time off per month.
Company
Points of Light
Points of Light is the world’s largest organization dedicated to volunteer service, mobilizing millions of people to take action that is changing the world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jennifer Sirangelo
President and Chief Executive Officer
Diane Quest
Chief Operating Officer
Company data provided by crunchbase