The Baldwin Group · 14 hours ago
Marketing Program Manager, Health
United States
Full-time
Remote
Mid LevelThe Baldwin Group is seeking a Marketing Program Manager for Health to join their Personal Lines Marketing team. This role involves creating and launching multi-channel marketing campaigns, managing website content, and collaborating with business stakeholders to enhance marketing efforts for Health insurance products.
CreditEmployee BenefitsFinancial ServicesInsuranceRisk Management
Responsibilities
Working with the Marketing and business Health teams ideate ongoing multi-channel campaigns for Personal Health Insurance products in Medicare, Individual Healthcare) and agent recruiting
Manage Health website updates including analysis of top performing content, collaborate with the Health Business leadership team to improve usage
Strategize and coordinate with Design teams to develop creative for campaign execution
Lead Health Director Manager Grass Roots Marketing Meetings
Research and analyze competitor advertising
Create, launch, and monitor digital campaigns in social channels (Organic and Paid)
Weekly and monthly reporting on campaign performance
Day-to-day account management including campaign spend optimization, audience creation, budget management
Perform ongoing keyword discovery, expansion for campaign development
Evaluate market opportunities for campaign refinement
Additional duties as we continue to evolve
Qualification
Required
Proven Healthcare (Medicare and Individual Health) product marketing experience
Multi-channel campaign development and execution experience
Social Media campaign management experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with web tools (e.g, Google Analytics, SEMRush, WebTrends)
Up to date with the latest trends and best practices in SEM and Social Media
Presentation skills - delivery and development
Ability to work cross-functionally in a matrix environment
Working knowledge of asset management tools for sales content distribution
Proven healthcare marketing experience
Experience with an FMO/NMA or health insurance carrier
Multi-campaign development and execution
Experience updating website content (e.g., WordPress or similar tools)
Experience with web tools (e.g., Google AdManager, SEMRush, WebTrends)
Preferred
Experience preferred with agency management tools and enrollment platforms (e.g. AgencyBloc, Connecture, Sunfire)
Social Media campaign management experience
Company
The Baldwin Group
The Baldwin Group is an advisory firm that delivers insurance, risk mitigation, and wealth management solutions for businesses. It is a sub-organization of The Baldwin Group.
Founded in 2011
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
Gallatin Point Capital
2025-12-10Post Ipo Debt· $600M
2025-03-26Post Ipo Debt· $110M
2024-05-08Post Ipo Debt· $600M
Leadership Team
Jim Roche
President, The Baldwin Group and CEO, Underwriting, Capacity, & Technology Solutions
Richard Tallo
Chief Marketing Officer at The Baldwin Group
Recent News
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
2026-01-13
Company data provided by crunchbase