The Campbell's Company · 3 hours ago
Sr Brand Manager - Chunky
USA - NJ - Camden
Full-time
Onsite
Senior Level, Lead/Staff
$145K/yr - $208K/yr
8+ years expThe Campbell's Company is a long-standing leader in the food industry, known for its iconic brands. They are seeking a Senior Brand Manager for Chunky to develop brand positioning, execute marketing strategies, and lead a team to drive growth and success.
Food and BeverageFood ProcessingManufacturingMeat and PoultryRecipesSnack Food
Responsibilities
Define and develop brand positioning and consumer proposition and unlock future growth spaces and addressable markets
Develop annual and strategic plans and partner with communications and innovations teams to bring to life the best additions in our lineup
With a keen eye on industry trends and customer insights, you will develop and execute comprehensive marketing strategies that align with our long-term business goals
Implement your strategic vision through relevant innovation, compelling marketing activation and key selling strategies in partnership with sales
Inspire and influence cross-functional teams, fostering collaboration, and ensure a cohesive approach to marketing initiatives
Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results
Manage brand P&L via monthly Integrated Business Planning process in partnership with finance, sales & demand partners
This includes owning consumption drivers, marketing budget, risks/opportunities and overall narrative to leadership
With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success
Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives
Lead the Chunky Brand Marketing team, including coaching and developing 3 direct reports (Sr. ABM, ABM and Brand Analyst)
Qualification
Required
Bachelor's Degree Required
8+ years' experience in consumer brand management with positions of increasing responsibility (Note that MBA may count for some experience)
Experience running a brand inclusive of campaign planning and media/measurement
Experience managing direct reports
Preferred
MBA
CPG experience strongly preferred
Food/Beverage industry experience a nice plus
Benefits
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center.
Access to on-site day care (operated by Bright Horizons) and company store.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
Company
The Campbell's Company
Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.4MKey Investors
U.S. Department of Agriculture
2024-10-28Grant· $3.4M
1954-11-16IPO
Leadership Team
Kelly Palumbo
SVP, Controller and Chief Accounting Officer
R
Rebecca Gardy
Senior Vice President and Chief Investor Relations Officer
Recent News
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