AT&T · 11 hours ago
Lead Digital Customer Growth - Internet Digital Retention
USA:TX:Dallas / One AT&T Plaza (208 S Akard - Whitacre Tower) - Adm:208 S Akard St
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
6+ years expAT&T is a global leader in communications and technology, seeking a Lead Digital Customer Growth partner to drive their digital Internet retention strategy. The role involves collaborating with cross-functional teams to shape and execute digital strategies that enhance customer retention and deliver measurable business outcomes.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Manage the digital retention strategy for Broadband
Identify development work needed within app and web for potential engagement, offer inclusion, churn models, etc
Gather insights to improve customer experience and address potential issues
Understand customer behavior and motivations
Establish, implement, and optimize A/B testing strategies and work across propensity models to build, optimize and include AI to drive retention performance
Monitor campaign KPIs and report key issues and performance to key stakeholders
Increase CLTV and reduce churn through engaging customer and repeat purchases
Work with marketing, insights, brand, content management, personalization, development, marketing teams to establish Digital Retention Roadmap
Work with CARE and CLM marketing on retention offer alignment
Collaborate with engineering, data and analytics teams to enhance technical capabilities including but not limited to dynamic product recommendations, promo and offer implementation, and advancing event and model-based triggers and segmentation
Oversee implementation of new tools and technologies to support digital retention efforts
Partner and work across the BSSE roadmap to ensure digital retention strategy requirements
Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T’s digital channels
Lead cross-functional workstreams to translate business objectives into actionable digital plans, including campaign development, content creation, and digital capabilities
Assess and address digital readiness, identifying and closing critical gaps to ensure successful launches and ongoing performance
Serve as a business-minded advisor and liaison between product development, marketing, and digital execution teams to drive cohesive customer growth strategies
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
Proven experience (6+ years) in digital marketing, ecommerce, or related fields
Strong analytical skills and proficiency with data analytics tools like Adobe Analytics
Strategic thinking with tactical execution ability
Familiarity with A/B testing, and content management and agile best practices
Excellent project management and organizational abilities
Effective communication and collaboration skills
Executive presence with the ability to communicate concisely
Collaborative mindset and ability to influence senior leaders
Ability to work autonomously, take initiative, and thrive in a fast-paced environment
Proactive problem-solver comfortable with ambiguity
Strong verbal and written communication skills
Expertise in Microsoft Office suite
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
Chief Technology Officer
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
24-7 Press Release Newswire
2026-01-24
Mobile World Live
2026-01-24
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-23
Company data provided by crunchbase