RBC · 21 hours ago
Head of Marketing, RBC Clear
Jersey City, New Jersey, United States of America
Full-time
Onsite
Director/Executive
$200K/yr - $250K/yrRBC is seeking a strategic marketing leader for RBC Clear to develop and execute comprehensive marketing strategies. The role focuses on driving customer acquisition, sales enablement, and brand positioning while leading a high-performing marketing team.
BankingFinancial ServicesWealth Management
Responsibilities
Develop and execute targeted marketing initiatives for external clients and prospects, balancing awareness, education, and adoption
Create outcome-focused case studies and client testimonials with quantifiable metrics
Develop vertical and use-case-specific thought leadership content addressing treasury challenges
Plan and execute webinars, virtual roundtables, and proprietary client events
Design and manage nurture campaigns mapped to buyer journey stages
Execute paid and organic social strategies targeting high-intent prospects
Monitor pipeline influence, engagement rates, and case study impact on deal progression
Review marketing performance monthly against pipeline targets; conduct quarterly deep-dives on engagement and adoption metrics
Build comprehensive sales enablement programs targeting RBCCM Corporate Banking, FX, and other internal sales divisions
Develop and deliver sales training, battle cards, and competitive positioning materials
Create co-selling resources, templates, and quick-reference guides tailored to specific client segments
Launch monthly newsletters and quarterly internal events showcasing RBC Clear wins and capabilities
Design incentive programs recognizing sales partner contributions and RBC Clear referrals
Track sales partner engagement, sourced pipeline, and training effectiveness on a monthly basis
Conduct quarterly analysis of partner-sourced pipeline and contribution to revenue
Provide direct, continuous support to the RBC Clear sales team with emphasis on sales collateral
Develop comprehensive sales playbooks and battle cards organized by vertical and use case
Create deal-stage-specific collateral for discovery, proposal, negotiation, and implementation phases
Produce one-pagers, product briefs, and competitive positioning materials for quick reference
Build a curated library of client success stories and case studies tailored to buyer personas
Conduct quarterly product and capability updates for sales teams
Maintain and optimize the RBCCM Connect site and digital resources for sales teams
Share win/loss analysis and insights with the sales team to improve performance
Monitor sales team utilization of marketing assets, deal velocity, and win rates; conduct bi-weekly win/loss reviews and monthly collateral gap analysis
Oversee all marketing materials to ensure full compliance with corporate audit, compliance, and regulatory requirements
Partner closely with RBC Clear's Risk, Legal, and Compliance teams to establish governance protocols for marketing approvals
Establish and maintain documented compliance workflows for all marketing deliverables (content, digital assets, events, communications)
Conduct regular audits of marketing materials to verify alignment with regulatory standards
Nurture relationships with industry analysts (e.g., at Celent, Datos, etc.) to promote RBC Clear’s reputation and collaborate on thought leadership content
Develop strategies to enhance RBC Clear's reputation as a trusted industry partner
Lead creation and distribution of high-quality thought leadership content (articles, case studies, webinars)
Secure speaking opportunities at high-profile industry events and conferences
Identify prestige media opportunities, awards, and recognition initiatives
Lead and develop a team of 2–3 direct reports with distinct accountability across content creation, sales enablement, and client engagement
Provide coaching, mentoring, and professional development to embed RBC's culture, values, and leadership behaviors
Establish performance goals, conduct performance reviews, and reward strong contributions
Build a collaborative, high-performing marketing organization focused on outcomes and client impact
Qualification
Required
Years of experience needed
University degree in a related field
Proven track record in senior marketing leadership roles, preferably in financial services, fintech, or B2B SaaS environments
Demonstrated expertise in go-to-market strategy, brand building, sales enablement, and thought leadership development
Experience managing compliance and audit requirements for regulated marketing communications
Exceptional communication and storytelling ability; skilled at translating complex financial and technical concepts for diverse audiences
Proficiency in digital marketing, content creation, and social media strategy
Strong ability to manage multiple priorities simultaneously in a fast-paced, matrixed environment
Expertise in building high-performing teams and fostering an inclusive, collaborative culture
Results-driven mindset with focus on measurable outcomes, pipeline influence, and ROI
Strategic thinker with creative problem-solving capabilities
Strong relationship-building skills across internal stakeholders, sales teams, and external partners
Ability to influence and operate effectively in matrixed organizations across functions and geographies
Financial services, payments, or treasury solutions industry knowledge strongly preferred
Polished executive presentation skills capable of engaging C-level audiences
Skilled in creating executive and sales presentations in PowerPoint
Preferred
Graduate degree in a related field
Ownership mindset and track record of getting stuff done; pragmatic and calm under pressure
Ability to both grasp big picture and have rigorous attention to detail
Strong communication skills with ability to communicate complex messages, trade-offs and tell a compelling story
Ability to influence a diverse group of stakeholders – strong leadership skills
Strong problem solver with ability to lead the team to push the solution and quickly structure and break down problems
Strong coaching skill set with considerable experience in coaching large teams with various profiles and personalities
Strong collaboration skills across the organization; working closely with Technology Lead to drive outcomes and accelerate delivery
Benefits
401(k) program with company-matching contributions
Health, dental, vision, life, disability insurance
Paid-time off
Company
RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance.
Founded in 1864
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$16.3B2025-10-30Post Ipo Debt· $5B
2025-09-15Post Ipo Debt· $1.35B
2025-07-10Post Ipo Debt· $177.74M
Leadership Team
Graeme Hepworth
Chief Risk Officer
Kelly Bradley
Chief Human Resources Officer
Recent News
2026-01-22
Qatar Tribune
2026-01-21
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