Walker Sands · 3 hours ago
Senior Marketing Strategist
Chicago
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $81K/yr
4+ years expWalker Sands is committed to diversity, equity, and inclusion and welcomes everyone to their team. The Senior Marketing Strategist will support the execution and development of integrated marketing and digital strategies across various client engagements, blending strategic thinking with hands-on execution and project leadership.
AdvertisingB2BBrand MarketingContentCreative AgencyEmail MarketingLead GenerationSocial MediaWeb Design
Responsibilities
Service delivery leadership and execution for integrated marketing strategy projects and programs, including:
Client Service & Strategic Execution
Integrated Marketing Strategy Development and Optimization: Translate client business goals into strategic marketing plans with direction across paid, owned, and earned channels. Collaborate with specialists across functions (e.g., content, SEO, paid, MOPs) to ensure holistic plans translate to in-market success, and optimize with leads on an ongoing basis
Go-to-Market Campaign Support: Develop and present go-to-market plans for product launches, new audience segments, brand rollouts and market expansion initiatives. Support Director and Strategy team leads in refining messaging, marketing approach, KPIs and execution timelines
Channel + Competitive Analysis: Analyze existing marketing activity, competitors, and industry benchmarks using first- and third-party data tools. Identify gaps and recommend opportunities for performance improvement and new program development
Performance Reporting: Support the development of strategic marketing performance reports, drawing insights from cross-functional teams. Identify optimization opportunities and recommend future-state planning directions
Internal Channel-based Leadership: Manage internal collaboration across earned, owned and paid media to ensure seamless execution and tracking of strategic plans
Agency + Department Collaboration
Support New Business: Join select new business discussions and pitches, helping to assess business needs and develop tailored recommendations for go-to-market strategy and channel-based approach recommendations
Team Enablement + Documentation: Contribute to internal strategy processes, frameworks, and documentation. Assist in maintaining and evolving departmental playbooks, templates, and internal collaboration tools
Qualification
Required
4–6 years of experience in marketing strategy or digital marketing roles; agency or B2B experience strongly preferred
Demonstrated experience executing integrated marketing plans across channels such as content, SEO, paid media, and/or marketing operations
Analytical and data-informed thinker with strong communication and presentation skills
Comfortable working in a fast-paced, client-focused environment with shifting priorities
Experience using marketing and research tools to inform strategy (e.g., SEMrush, SimilarWeb, Google Analytics, Salesforce, etc.)
Team-first mindset, with a proactive approach to problem-solving and collaboration
Benefits
Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
Employer-matched 401(k) and access to financial planning services.
Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
Mix of in-office and remote work, with tools to stay connected across teams.
Celebrate five years with a two-week sabbatical and a $2,000 gift.
Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
Clear career paths, mentorship programs, and learning events to help you grow professionally.
Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients.
Company
Walker Sands
Walker Sands is a B2B marketing agency focused on accelerating growth.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Stone-Goff Partners
2025-10-07Acquired
2019-09-23Private Equity
Leadership Team
Andrew Cross
CEO
Dave Parro
CEO
Recent News
2025-12-05
Morningstar.com
2025-11-08
2025-10-09
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