USAA · 3 hours ago
Marketing Manager Senior – Outbound Call and SMS
Colorado Springs Campus
Full-time
Hybrid
Mid, Senior Level
$103K/yr - $198K/yr
6+ years expUSAA is dedicated to empowering its members to achieve financial security through exceptional service and competitive products. The Marketing Manager Senior will track and evaluate strategic effectiveness, manage marketing strategies, and lead the execution of complex marketing campaigns across multiple channels.
BankingFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions
Synthesizes analyses, identifies root causes, and develops and recommends key work products
Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools
Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities
Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision
Guides team members in the development and delivery of their work products
Serves as a resource to team members on escalated issues of an unusual nature
Applies knowledge of marketing principles to independently complete complex work assignments and problem resolution
Applies advanced knowledge of the business, its products and processes
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Qualification
Required
Bachelor's Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree
6 or more years of relevant business support and / or general analysis experience
Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access
Advanced knowledge of relevant industry data sources
Preferred
Manage call criteria, outbound campaign templates, call flows, scripts, and workflows
Apply outbound call/SMS best practices, including segmentation, personalization, and performance optimization
Ensure compliance with TCR (The Campaign Registry) registration requirements as well as FCC, TCPA, privacy regulations, and carrier policies for outbound calling and messaging
Monitor, analyze, and optimize outbound campaign performance using KPIs such as right party contact rate, conversion rate, and call outcomes
Communicate and collaborate effectively with D&S, Enablement, and MarTech teams to drive operational alignment
Partner with product and marketing teams to shape and support channel strategy
US military experience through military service or a military spouse/domestic partner
Benefits
Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program with paid holidays plus 16 paid volunteer hours
Various wellness programs
Career path planning and continuing education
Company
USAA
USAA is a financial services company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Julie McPeak
SVP, General Counsel Insurance
Waqas Durrani
Senior Vice President, General Counsel - Enterprise Shared Services
Recent News
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