Fox Corporation · 17 hours ago
Vice President, CRM
New York, New York, USA
Full-time
Onsite
Director/Executive
$206K/yr - $250K/yr
15+ years expFox News Media is seeking a senior, strategic, and data-driven Vice President, CRM to own and scale the customer relationship management vision across both brands. This role is responsible for setting enterprise-wide CRM strategy that drives subscriber growth, engagement, and long-term retention for Fox Nation, while enhancing audience engagement and loyalty across Fox News Channel’s platforms.
BroadcastingMedia and EntertainmentNewsSports
Responsibilities
Own and define the long-term CRM vision, strategy, and roadmap across Fox Nation and Fox News Media, aligned with overall business, revenue, and audience growth objectives
Serve as the executive leader for CRM across brands, building, leading, and scaling a high-performing organization of CRM leaders, managers, analysts, and campaign specialists
Act as a senior strategic partner to Product, Creative, Acquisition, Business Intelligence, Growth Marketing, and Executive Leadership to ensure CRM is embedded across the full customer and audience lifecycle
Champion customer- and audience-centric thinking across both organizations, ensuring insights inform product development, content strategy, and marketing initiatives
Set strategy for and liaison with senior leadership across Fox One to keep goals aligned
Oversee the design, execution, and optimization of full-funnel lifecycle journeys for Fox Nation subscribers and Fox News Channel audiences across email, push notifications, in-app messaging, SMS, and other owned channels
Ensure best-in-class personalization and segmentation strategies that reflect the distinct behaviors, content preferences, and engagement patterns of Fox Nation and Fox News Channel audiences
Establish a robust experimentation framework (A/B and multivariate testing) to continuously improve engagement, retention, conversion, and subscription renewals
Set standards for messaging governance, frequency management, compliance, and brand voice across all CRM communications for both brands
Partner closely with Data and Analytics leadership to define CRM data architecture, pipelines, reporting frameworks, and executive dashboards spanning Fox Nation and Fox News Channel
Define and own CRM success metrics, including engagement, retention, churn, lifetime value, conversion, and incremental revenue contribution
Translate complex customer and audience data into clear, actionable insights and strategic recommendations for senior leadership and executive stakeholders
Proactively identify trends, risks, and opportunities to drive engagement, mitigate churn, and unlock cross-brand growth opportunities
Lead competitive and industry analysis to evolve CRM strategies and introduce innovative communication approaches across both brands
Act as executive owner of the Braze platform, ensuring best practices in architecture, orchestration, segmentation, and campaign execution across Fox Nation and Fox News Channel
Oversee CRM technology roadmap, vendor relationships, and platform integrations in partnership with Engineering, Product, and Data teams
Ensure data quality, operational excellence, and regulatory compliance across all CRM systems and communications
Maintain a strong analytical orientation, with comfort auditing segments, identifying data inconsistencies, and ensuring accuracy at scale
Highly proficient in Excel and pivot tables, with experience leveraging Adobe and Tableau for reporting and analysis
Drive CRM initiatives that balance near-term subscriber and audience growth with long-term loyalty and lifetime value across both brands
Leverage predictive modeling and machine learning capabilities to anticipate subscriber and audience behavior, optimize lifecycle touchpoints, and enhance personalization
Identify and test new growth opportunities, including cross-promotion, audience migration, and lifecycle optimization between Fox News Channel and Fox Nation
Qualification
Required
15+ years of CRM and/or lifecycle marketing experience
5+ years in senior leadership or executive-level roles
Proven success building and scaling CRM organizations and strategies across subscription-based and/or large-scale media businesses
Deep, hands-on experience with Braze or comparable CRM platforms, including advanced orchestration and personalization
Strong background in data analytics, customer segmentation, cohort analysis, experimentation, and performance measurement
Strategic, enterprise-level thinker with the ability to translate multi-brand business goals into scalable CRM strategies and measurable outcomes
Exceptional leadership, team-building, and talent development skills
Executive-level communication and presentation abilities, with a proven ability to influence and align senior stakeholders
Highly analytical and results-oriented, with strong business acumen and data-driven decision-making capabilities
Preferred
Hands-on knowledge of Braze strongly preferred
Benefits
Medical/dental/vision
Insurance
A 401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents
Company
Fox Corporation
Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.11B2025-09-08Post Ipo Secondary· $913.3M
2020-04-07Post Ipo Debt· $1.2B
2019-05-19IPO
Leadership Team
Paul Cheesbrough
Chief Executive Officer - Tubi Media Group
Andrew Croxson
Chief Financial Officer - Tubi Media Group & EVP, Strategy & Growth
Recent News
Sports Business Journal
2026-01-22
2026-01-16
Business Insider
2026-01-09
Company data provided by crunchbase