Cadwell · 16 hours ago
Content Marketing Specialist – Electrodes, Supplies, & Accessories
United States
Full-time
Onsite
Mid Level
$75K/yr - $95K/yr
3+ years expCadwell is seeking a Content Marketing Specialist – Electrodes, Supplies, and Accessories, to help drive the strategic growth of their global consumables line. This role is responsible for creating content that moves accessories from the warehouse to the clinic and executing multi-channel content strategies to reach clinical professionals in neurodiagnostics, neuromonitoring, and sleep diagnostics.
ManufacturingMedical Device
Hiring Manager
Courtney Snukis
Responsibilities
Lead content strategy and execution for Cadwell’s electrodes and accessories line, focusing on driving demand and recurring revenue for device consumables
Create, update, and optimize product descriptions for the company e-store and catalogs
Develop and manage a multi-channel social media strategy, including paid social campaigns, to drive traffic to e-store listings
Partner with regulatory and quality teams to ensure marketing collateral meets compliance standards and quality requirements
Collaborate with product managers, clinical educators, engineer, sales, and regulatory to develop brochures, catalogs, and specification sheets
Manage targeted email campaigns to nurture leads and encourage repeat consumable purchases
Monitor industry trends and leverage AI tools to scale content production
Ensure the Cadwell brand voice remains consistent across all global accessory promotions and internal communications
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, or related field
3+ years of related experience in marketing communications, ideally in a B2B setting
Experience working in a highly-regulated industry; medical device or healthcare experience preferred
Portfolio or relevant writing samples demonstrating ability to translate technical concepts into compelling marketing copy
Professional writing and editing skills with strict adherence to standardized style guides (e.g. AMA or AP Style)
Proficiency in managing content within e-commerce and Content Management System (CMS)
Familiarity with paid social advertising (LinkedIn and Meta Ads Manager) and audience targeting
Experience with marketing automation platforms (Salesforce Account Engagement)
Working knowledge of Adobe Creative Suite (InDesign, Photoshop)
Proficiency in marketing project management tools to manage competing priorities and deadlines (Monday.com)
10-20% travel required for industry trade shows and events. Must be able to obtain necessary travel documents
General office positions may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication
Use of computer
Work outside normal business hours may be required to meet business needs
Preferred
Experience working in a highly-regulated industry; medical device or healthcare experience preferred
Company
Cadwell
Since 1979, Cadwell has been true to its mission: Helping you help others.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Jensen
CEO
Recent News
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