BECU · 1 day ago
Director, Member Marketing
California, United States
Full-time
Onsite
Senior Level, Lead/Staff
$132K/yr - $244K/yr
8+ years expBECU is a financial institution dedicated to serving its 1.5 million members with a focus on people over profits. The Director of Member Marketing will shape strategies to deepen member relationships and drive long-term value through personalized engagement and innovative marketing initiatives.
Banking
Responsibilities
Shape Lifecycle Journeys: Build marketing journeys that support cross-sell, utilization, and retention across key member segments
Drive Strategy: Design and execute cross-sell and engagement programs that increase product adoption and deepen member relationships
Lead and Inspire: Coach, mentor, and develop a high-performing team, fostering a culture of trust, accountability, and innovation
Leverage Data: Apply your analytical expertise to transform segmentation, predictive modeling, and machine learning into personalized member experiences that drive meaningful engagement
Collaborate Across Teams: Work closely with product, digital, and channel partners to deliver integrated campaigns across owned and paid channels
Champion Financial Health: Oversee initiatives that educate and empower members to achieve long-term financial well-being
Optimize Performance: Define KPIs, monitor results, and use insights to refine strategies and maximize impact
Channel Orchestration: Develop the strategy and execution in owned channels
Manage Resources: Lead annual planning and budgeting, ensuring efficient allocation aligned with strategic priorities
Represent and Influence: Serve as a key voice for Member Marketing in enterprise initiatives and external events
Qualification
Required
Typically requires a Bachelor's degree in Marketing, Business Administration, Communications, or related field
Typically requires a minimum 8 years of experience in marketing strategy, lifecycle marketing, or customer engagement roles
Typically requires a minimum of 5 years of leadership experience with a proven track record of building and managing high-performing teams
Preferred
Advanced degree preferred
Understanding of member lifecycle, segmentation, and cross-sell strategies in financial services or similar industries
Related experience in banking/financial services
Experience managing Direct Mail vendors and/or programs that include Direct Mail as a heavily used channel
Analytical skills with experience using data to drive decisions
Communication, collaboration, and project management skills
Experience with marketing automation platforms and CRM systems
Benefits
401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match
Company
BECU
As a member-owned, not-for-profit financial cooperative, BECU is guided by the credit union philosophy of “people helping people.” In fact, putting people over profit guides our everyday business decisions.
Founded in 1935Tukwila, Washington, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Ramachandran
EVP - CTO
Ivan Seda, CFA, CPA
Deputy Chief Financial Officer
Recent News
Business Journals
2024-04-09
Puget Sound Business Journal
2023-12-13
Puget Sound Business Journal
2023-11-28
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