Texas Children's Hospital · 6 hours ago
Director of Marketing
M 1919 S Braeswood Blvd, Houston, TX, 77030, US
Full-time
Onsite
Director/Executive
6+ years expTexas Children's Hospital is a leading healthcare provider dedicated to patient care, education, and research for children and women. The Director of Marketing will develop and execute integrated marketing strategies to support organizational growth, ensuring consistent brand messaging and enhancing consumer engagement.
EducationHealth Care
Responsibilities
Develop and execute integrated omni-channel marketing plans aligned with organizational growth priorities, including service lines, geographic markets, and digital health offerings
Lead campaign strategy, planning, and execution across digital, paid media, owned channels, and select earned efforts
Partner with analytics and digital teams to define KPIs, monitor performance, and optimize marketing effectiveness and ROI
Translate enterprise strategy into clear, actionable marketing programs
Ensure consistent and effective application of brand standards, messaging, and visual identity across all marketing initiatives
Serve as a brand steward for assigned service lines and markets, advising internal stakeholders on best practices
Support brand health tracking and reputation monitoring through campaign insights and market feedback
Lead marketing initiatives that strengthen awareness, engagement, retention, and loyalty among patients and families
Collaborate with patient experience, access, and digital teams to support cohesive, intuitive, and on-brand consumer journeys
Apply consumer insights to inform targeting, personalization, and messaging strategies
Support and manage marketing partnerships, sponsorships, and community activations that extend reach and support growth objectives
Coordinate with internal stakeholders to ensure partnerships align with brand values, organizational mission, and compliance requirements
Manage, coach, and develop a team of marketing professionals
Oversee agency and vendor relationships to ensure high-quality execution and efficient use of resources
Manage assigned budgets, timelines, and project priorities with accountability and discipline
Partner closely with communications, digital, philanthropy, clinical, and operational leaders to ensure aligned messaging and execution
Ensure all marketing activities comply with healthcare regulations, patient privacy standards, and organizational policies
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field required
Minimum of six (6) years of progressive marketing experience, including people and/or project leadership responsibilities
Preferred
Healthcare, pediatric, academic medical center, or mission-driven organization experience preferred
Company
Texas Children's Hospital
Texas Children’s Hospital is a world-class pediatric facility, nationally recognized as a top children’s hospital.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Aisha J.
Vice President of Corporate Governance and Chief of Staff to the President & CEO
Mark Wallace
President and CEO
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