Meridian Bioscience Inc. · 16 hours ago
Director, Product Management and Downstream Marketing
United States
Full-time
Remote
Director/Executive
10+ years expMeridian Bioscience Inc. is a fully integrated life science company focused on innovative diagnostic products. The Director of Product Management and Downstream Marketing is responsible for driving commercial growth, portfolio expansion, and market leadership through effective product strategy and downstream marketing execution.
BiotechnologyHealth CareHealth DiagnosticsLife ScienceMedical
Responsibilities
Own end-to-end product lifecycle management from concept through launch, growth, and end-of-life
Portfolio strategy aligned to growth priorities and customer needs
Product differentiation through pricing, positioning, and portfolio optimization
Conversion of market insights into actionable investment decisions
Strong partnership with R&D and operations to ensure scalable and compliant solutions
Lead pricing strategy, portfolio optimization, and profitability initiatives
Lead downstream marketing with accountability for revenue and adoption
Develop and execute go-to-market strategies for new and existing products
Create sales enablement tools and customer-facing content to drive adoption
Align with sales leadership on targeting, messaging, and field readiness
Track KPIs to measure downstream marketing effectiveness
Demand generation, digital campaigns, content, and automation
Consistent and compelling product storytelling across channels
Data-driven optimization of digital performance
Build, lead, and scale high-performing product and marketing teams
Set expectations, accountability, and execution standards
Develop future leaders and strengthen bench depth
Act as a visible cross-functional leader
Qualification
Required
Bachelor's degree required; MBA or advanced degree strongly preferred
10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets
Proven people leader with experience managing teams in product management and/or downstream marketing
Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance
Strong experience using digital marketing and demand generation to drive measurable commercial outcome
Ability to simplify complex technical offerings into compelling, differentiated customer value
Data-driven mindset with a bias for action and accountability
Preferred
Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets
Experience leading global or multi-region portfolios
Familiarity with CRM, marketing automation, and performance analytics platforms
Track record of launching new products that materially impacted growth
Company
Meridian Bioscience Inc.
Meridian is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic test kits, rare reagents, specialty biologicals and components.
501-1000 employees
H1B Sponsorship
Meridian Bioscience Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
$9MKey Investors
National Institutes of Health
2022-07-07Acquired
2022-01-31Grant· $2.5M
2021-02-03Grant· $5.5M
Leadership Team
Andy Kitzmiller
Chief Executive Officer
J
Julie Smith
Chief Financial Officer
Recent News
2025-10-14
MarketScreener
2025-10-14
Company data provided by crunchbase