PenAir Credit Union · 11 hours ago
VP of Marketing and Communications
Pensacola, FL, US
Full-time
Onsite
Director/Executive
$182K/yr - $182K/yr
15+ years expPenAir Credit Union is a long-standing financial institution dedicated to serving its community in Florida and beyond. They are seeking a Vice President of Marketing and Communications to lead the development and execution of comprehensive marketing and branding strategies, ensuring consistent brand representation and identifying growth opportunities.
BankingFinancial ServicesSecurity
Responsibilities
Oversees and ensures the consistent representation of PenAir's brand across all channels
Collaborates with leadership to define and execute brand strategy, ensuring its integration into member experience, products, channels, and physical touchpoints like branches, loan production offices, and ITMs
Incorporates Voice of the Member insights and data‑driven understanding of member needs to guide messaging, market positioning, and brand relevance
Ensures brand direction supports long‑term growth, member engagement, and strategic differentiation
Directs marketing, advertising, social media, and product promotion plans across all media and channels while continuously evolving a comprehensive digital strategy
Utilizes organic media, proactive public relations, social-media engagement, and content marketing to increase marketing efficacy and brand visibility
Oversees digital marketing strategy, including website engagement initiatives, ensuring the website serves as a key marketing channel and supports awareness, engagement, and conversion
Designs and implements a comprehensive marketing-funnel approach encompassing the entire member lifecycle, from initial awareness and consideration to conversion, engagement, loyalty, and referral
Applies Voice of the Member and other relevant insights and data to optimize targeting, messaging, and campaign performance
Leads internal and external corporate communications, including executive communications, organizational messaging, and change communications
Oversees public relations strategy to strengthen PenAir’s reputation and elevate its presence across media and the broader community
Directs community engagement programs and partnerships aligned with PenAir’s mission, values, and brand positioning
Ensures communications, messaging, and PR efforts reflect key member insights, reinforcing culture, brand, and organizational strategy while supporting reputation management
Oversees website strategy to strengthen digital engagement and support marketing objectives, ensuring alignment with internal digital stakeholders
Optimizes marketing tools, technology, and digital platforms to support modern, insight‑driven marketing practices
Monitors external trends and member-behavior insights, aligning marketing activities accordingly
Oversees production of video, digital, print materials, and marketing and sales collateral inventory, ensuring professional quality, accuracy, and brand alignment
Leads, coaches, and develops the marketing team, ensuring innovative capabilities and outcomes
Partners with internal stakeholders, external partners, and vendors
Manages the marketing budget and expenditures
Leads the enterprise Voice of the Member program, ensuring member insights — including feedback, sentiment trends, and behavioral patterns — inform decisions across marketing, experience, and organizational strategy
Synthesizes insights to drive improvements in member engagement, satisfaction, loyalty, and business outcomes
Shares insight themes cross‑functionally to guide decision‑making, remove friction points, and support PenAir’s member‑centric strategy
Performs other duties as assigned
Qualification
Required
A minimum of 15 years of experience, including similar or preparatory positions, with a minimum of five years in a senior leadership role
A bachelor's degree in Marketing, Business Administration, or a related field is required
Work frequently involves contacts requiring considerable discussion of problems, material presentations, and resolving issues impacting multiple departments or divisions
The ability to motivate or influence others is a material part of the job, requiring a significant level of professional diplomacy, trust and relationship
Obtaining cooperation and agreement (internally and/or externally) is an important part of the job
An expert level of interpersonal and written communication skills are critical to the success of this position
Proficiency in leveraging digital platforms and tools to drive marketing results, including applying data and insights to guide strategy
Strong capability in interpreting member insights to improve experience and drive growth
Ability to stay current with marketing, communications, and technology trends and apply them effectively
Exceptional project management skills
Proficiency in budgeting, financial forecasting, and ROI analysis
Deep understanding of member segmentation, targeted marketing, and member‑centric strategies
Expertise in brand storytelling, content development, PR, and corporate communications
Demonstrated success in developing and executing marketing strategies, digital campaigns, and leading diverse, high‑performing teams
Proficient understanding of financial regulations and compliance standards pertinent to the credit union industry (e.g., BSA, AML, Fair Lending)
Preferred
A master's degree in a related field is highly preferred
Relevant industry certifications or courses that showcase expertise in marketing, branding, and strategic planning are a plus
Benefits
Up to $15K available for continuing education
Student Loan Paydown
Adoption Assistance Reimbursement
Wellness Programs
Gym membership reimbursement
Formal Career Development Resources
Financial Wellness Resources
Purchase assistance with computers and fitness equipment.
Generous PTO Plan—20 days for new hires
Paid Maternal & Parental Leave
Competitive Retirement Plan
Competitive medical, dental & vision plans
Company paid Telehealth services.
Company paid Short Term Disability
And more……….!
Company
PenAir Credit Union
At PenAir Credit Union we’ve been Enhancing Lives since 1936.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Galen Counselman
SVP / CIO
Recent News
2023-12-24
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