Gorilla Mind · 6 hours ago
Media and Growth Marketing Manager - Gorilla
US
Full-time
Onsite
Mid Level
$95K/yr - $110K/yr
3+ years expGorilla Mind is a rapidly growing Fitness & Health supplements brand, and they are seeking a Media and Growth Marketing Manager to optimize their paid media programs across various platforms. The role involves driving campaign performance, coordinating with agency partners, and building measurement infrastructure to inform strategic growth decisions.
Customer ServiceDietary SupplementsE-CommerceEmailHealth Care
Responsibilities
Execute and optimize paid media campaigns across Meta, Google, TikTok, Amazon, Reddit, and emerging platforms, managing daily performance against established targets
Monitor budget pacing across all channels and implement tactical adjustments to maximize efficiency within allocations
Identify and act on optimization opportunities including bid adjustments, audience refinements, and creative rotations within established strategic parameters
Manage platform-level testing programs including audience experiments, bidding strategies, and creative variations per the approved testing roadmap
Execute incrementality tests to measure true contribution of paid media to net new customer acquisition and revenue
Document test results, synthesize learnings, and translate findings into actionable recommendations
Serve as primary operational point of contact for media agency partners, coordinating on budget execution, asset delivery, and campaign timelines
Ensure agency deliverables meet quality standards and align with brand guidelines; track performance against SLAs
Design and maintain custom GA4 and Looker Studio dashboards that translate complex metrics into clear, high-level performance stories for executive leadership
Deliver weekly and monthly performance reporting with actionable recommendations tied to CAC, ROAS, LTV, and incremental growth metrics
Support data unification efforts using Triple Whale, BigQuery, and related BI tools, particularly from an e-commerce optimization perspective
Provide platform-level insights and recommendations to inform budget allocation decisions
Contribute data and analysis to agency evaluations and partner assessments
Support development of testing roadmaps and learning agendas in partnership
Inform quarterly planning with performance trends, competitive observations, and channel-level recommendations
Coordinate with Creative team on asset development, testing priorities, and performance feedback loops to continuously improve creative effectiveness
Partner with CRM team to align paid media acquisition with lifecycle marketing touchpoints and retention strategies
Support product launches with campaign execution per go-to-market strategy established by cross-functional leadership
Surface agency performance issues and strategic concerns to Director of Growth Strategy for escalation and resolution
Qualification
Required
3-5 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, and Amazon advertising platforms
Expert-level understanding of campaign structures, bidding strategies, targeting, and performance analysis
Advanced proficiency in Google Analytics 4 and Looker Studio, with ability to build custom dashboards and performance reports
Experience with data centralization tools such as Triple Whale, BigQuery, or similar BI platforms
Proven ability to manage multi-channel budgets, track pacing, and communicate spend rationale to leadership
Strong understanding of incrementality testing, attribution modeling, and measurement frameworks
Excellent communication skills with ability to translate complex data into actionable insights for cross-functional stakeholders
Self-directed with strong project management skills and ability to manage priorities in a fast-paced environment
Occasional travel – May require attending conferences, team meetings, or industry events
Preferred
Experience in DTC e-commerce, CPG, or supplement/wellness industries preferred
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account (HSA)
Unlimited Paid Time Off (PTO)
10 Paid Holidays
401(k) Retirement Plan
Parental leave
Employee Discounts
Company
Gorilla Mind
Innovative Formulas | Efficacious Dosages | Made In America
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matt White
Chief Technology Officer
Curtis Eisenberger
Chief Financial Officer
Recent News
2025-02-16
Company data provided by crunchbase