Schneider Saddlery · 20 hours ago
Growth Manager-AI Builder + Growth Marketer + Equestrian = The Role Nobody Else Is Posting
Schneiders Saddlery is a 75-year heritage brand in the equestrian market, seeking a Growth Manager who is an expert in building AI systems and understands the equestrian community. The role focuses on creating an AI-powered growth engine for their e-commerce platform, utilizing AI for marketing automation, analytics, and customer engagement.
RetailSporting GoodsSports
Responsibilities
Build the AI-Powered Growth Engine for Equestrian E-Commerce
Platform Optimization (Shopify)
Analytics & Attribution Systems
Marketing Automation Architecture
Equestrian-Informed Strategy
Paid Acquisition Intelligence
AI-assisted creative generation and rapid testing (50+ variants/month)
Automated bid optimization and budget allocation systems
Agentic competitor monitoring (pricing, promotions, new products)
Dynamic audience segmentation based on behavioral signals
Rapid landing page prototyping via AI-assisted code (hours, not weeks)
Systematic A/B testing (2-4 tests always running)
AI-powered personalization and product recommendations
Automated UX analysis from session recordings and heatmaps
Custom dashboards and automated reporting pipelines
SQL queries for cohort analysis and LTV prediction
Multi-touch attribution models
AI-assisted anomaly detection and alerting
Agentic systems for monitoring, segmentation, and optimization
Workflows that eliminate 20-30 manual hours/month
Integration layer connecting Shopify, Klaviyo, GA4, ad platforms
Prompt libraries and AI templates for scaling content output
Content that speaks authentically to riders (because you are one)
Seasonal campaigns timed to actual equestrian buying patterns
Influencer partnerships with real riders, not generic influencers
Product page optimization based on how horse people actually shop
Qualification
Required
Active/former equestrian (rider, horse owner, or deep enthusiast)
5-7 years growth marketing / DTC e-commerce
Portfolio of AI systems/tools you've BUILT (production, not experiments)
Shopify platform (hands-on implementation)
GA4 + SQL (analytics fluency)
Automation platforms (Zapier, Make, n8n, or similar) with AI integration
"Vibe coding" as daily practice
Has BUILT production AI systems, automations, or custom applications
Deploys agentic AI for real business outcomes (monitoring, segmentation, optimization)
Practices "vibe coding" daily -- using Claude/ChatGPT to build things, not just ask questions
Creates Zapier/Make/n8n workflows with AI integration that actually run in production
Has built custom dashboards, data pipelines, or prototyped with AI-assisted code
Views AI as infrastructure, not a toy
Paid Acquisition Intelligence
AI-assisted creative generation and rapid testing (50+ variants/month)
Automated bid optimization and budget allocation systems
Agentic competitor monitoring (pricing, promotions, new products)
Dynamic audience segmentation based on behavioral signals
Rapid landing page prototyping via AI-assisted code (hours, not weeks)
Systematic A/B testing (2-4 tests always running)
AI-powered personalization and product recommendations
Automated UX analysis from session recordings and heatmaps
Custom dashboards and automated reporting pipelines
SQL queries for cohort analysis and LTV prediction
Multi-touch attribution models
AI-assisted anomaly detection and alerting
Agentic systems for monitoring, segmentation, and optimization
Workflows that eliminate 20-30 manual hours/month
Integration layer connecting Shopify, Klaviyo, GA4, ad platforms
Prompt libraries and AI templates for scaling content output
Content that speaks authentically to riders (because you are one)
Seasonal campaigns timed to actual equestrian buying patterns
Influencer partnerships with real riders, not generic influencers
Product page optimization based on how horse people actually shop
Preferred
Python basics for analytics/automation
Experience with LangChain, CrewAI, AutoGen, or agent frameworks
API integrations and webhook architectures
Deployed agentic AI in production environments
Built custom apps or tools from scratch using AI assistance
Benefits
AI tool budget + autonomy to implement anything
Six-figure ad budget with decision authority
Direct collaboration with tech team on custom development
A role where BOTH your AI skills AND your horse life matter
Clear path: Manager -> Director -> VP
Family-owned = fast decisions, real autonomy, no approval committees