Hannaford Supermarkets · 20 hours ago
Manager II Brand Design
Scarborough, ME
Contract
Hybrid
Mid, Senior Level
$109K/yr - $163K/yr
10+ years expHannaford Supermarkets started out as a fresh produce vendor in Portland, Maine, and is still connected to those early roots as a local market. The role involves leading the brand design team, driving the creation of impactful assets that support business objectives, and ensuring a customer-centric approach to brand consistency.
Retail
Responsibilities
Manages and develops a high functioning team of designers that are inspired and enabled to bring the Hannaford brand to life for customers and for associates
Translates brand strategy and consumer insights into compelling designs that support a powerful and distinctive brand identity
Works in partnership with Brand Marketing Strategy team to add creative insights and ideas in developing marketing concepts and plans
Leads and develops creative that is on brand and delivers against the strategic and creative brief
Works in partnership with Director of Brand Creative & Design, Manager Brand Creative & Experience and Manager Digital for seamless alignment of brand standards, messaging and design across all communication tactics and channels
Works closely with Director of Brand Creative & Design on establishing and keeping the brand guidelines current to maintain a consistent brand voice, personality & design for the organization
Communicates the company's brand standards to various stakeholders and partners inside and outside of the organization
Leads with impact and manages the development and execution of Creative concepts for large or complex internal campaigns that meet company goals, sales metrics, and timelines. Will work closely with lead print and digital designer, attend kickoffs and any necessary subsequent meetings to support lead designers, review and provide feedback on design work and messaging in collaboration with Managers, Directors, and Leadership, schedule milestone creative check-ins with the broader team, and will coordinate with the production team on executional guidelines
Responsible for outsourcing and managing freelance creative resources as necessary. Manages contracts and agreements for freelance services & equipment
Key creative Marketing lead for developing décor design and brand messaging design
Serves as primary resource for design counsel and opportunities at the company
Manages and inspires a team of designers responsible for:
Print promotions including direct mail, weekly flyer, newspaper advertising, outdoor & transit advertising, co-marketing campaigns, direct mail, in-store collateral, magazine ads and some digital design tactics in collaboration with the digital design team
Fresh magazine (in collaboration with publishing company)
In-store promotional and point of purchase signage, environmental/wayfinding signs, retail media, and in-store decor projects in collaboration with store design & adaptation
Execution of marketing campaigns in support of grand openings, store remodels, competitive defense plans, new item launches & other strategic marketing initiatives
Corporate office decor projects
Qualification
Required
BA Degree in Graphic Design/Communications
10+ years in Marketing/Advertising/communications
Proven success as a creative and brand authority within an organization
Highly proficient in Adobe Creative Suite
Strong strategic and design thinking skills
Strong expertise in evaluating and directing omni channel design and messaging
Strong communication and presentation skills, both written and verbal
Strong interpersonal and collaboration skills
Strong leadership skills and ability to influence at all levels
Strong project management and organization skills
Ability to write copy across multiple channels
Ability to collaborate on creative briefs
Ability to successfully manage and balance multiple projects at once
Ability to navigate ambiguity and effectively manage through change
Ability to shape and lead a high-performance team
Company
Hannaford Supermarkets
Hannaford Supermarkets is a leading regional grocer operating in stores across Maine, Massachusetts, New Hampshire, New York and Vermont, most with full-service pharmacies.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Sara Laliberte
Human Resource Business Partner
Sharleen Britt
CAO Lead/Customer Care Associate
Recent News
The Philadelphia Inquirer
2025-11-01
2025-10-31
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