Growth Marketing Manager (Digital Demand) jobs in United States
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iManage · 6 hours ago

Growth Marketing Manager (Digital Demand)

iManage is a leading SaaS company dedicated to Making Knowledge Work™. The Growth Marketing Manager will play a pivotal role in accelerating revenue by designing and executing data-driven marketing programs that attract new customers and expand value within existing accounts.

AppsiOSSoftwareVideo
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Growth Opportunities

Responsibilities

Building and executing integrated growth marketing and demand generation campaigns that drive qualified pipeline and revenue across both new logo acquisition and customer cross-sell/upsell opportunities
Developing multi-channel strategies, including but not limited to, email, paid media, ABM, webinars, events, website experiences, content syndication, and in-product or customer-led motions
Translating ICP pain points and expected outcomes to product value propositions and use cases into targeted campaigns aligned to key personas and buying stages
Partnering with Integrated Marketing, Sales, Field Marketing, Portfolio Marketing, and Corporate Marketing to design demand programs that attract and convert net-new accounts
Supporting account-based strategies by activating intent data, account insights, and tailored messaging
Optimizing funnel performance from first touch through opportunity creation and closed-won
Designing cross-sell programs based on customer usage, maturity, and expansion signals
Collaborating closely with Customer Success, Sales, Field Marketing, and Portfolio Marketing to build lifecycle and expansion campaigns that support adoption, retention, and revenue growth
Aligning messaging and timing with customer success milestones, renewals, and account plans
Serving as a trusted key growth marketing partner to Sales, Field Marketing, Corporate Marketing, Portfolio Marketing and Customer Success, ensuring campaign strategies are aligned to revenue targets, account strategies, and pipeline goals
Guiding program management, execution, and the success of the cross-functional plan and activities
Collaborating with Marketing and Revenue Operations to define success metrics, attribution models, and reporting
Partnering with Portfolio Marketing to ensure positioning, messaging, and launches are fully activated through growth programs
Owning campaign performance tracking, testing, and optimization to continuously improve conversion rates, pipeline velocity, and ROI
Analyzing funnel data and customer insights to inform campaign strategy and future investments
Regularly communicating results, insights, and recommendations to marketing and revenue leadership

Qualification

Growth MarketingDemand GenerationLifecycle MarketingMarketing AutomationCRMAnalytical SkillsProject ManagementLegalTech ExperienceCross-Functional Leadership

Required

7+ years experience in growth marketing, demand generation, or lifecycle marketing within B2B SaaS or enterprise software
A proven track record of driving pipeline and revenue through integrated, multi-channel marketing programs
Hands-on expertise with marketing automation (Marketo), CRM (Salesforce), and BI/analytics (Looker, Tableau, or Power BI)
Strong analytical skills: cohort analysis, funnel conversion, product usage metrics and campaign attribution
Excellent cross-functional leadership and project management, with the ability to align multiple teams on shared outcomes and deliver on time

Preferred

Experience within the LegalTech space

Benefits

Annual performance-based bonus
Comprehensive Health/Vision/Dental/Life Insurance
401k Retirement Savings Plan with a company match up to 4%
Enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
Flexible time off policy to take the time off that I need
Multiple company wellness days each year to prioritize mental health and well-being
Access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources

Company

iManage provides work product management solutions.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Bain Capital Tech Opportunities
2023-04-11Series Unknown
2003-08-18Acquired
1998-01-01Series Unknown

Leadership Team

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Mohit Mutreja
Chief Technology Officer
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Arvind Agarwal
Vice President Of Engineering
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Company data provided by crunchbase