Lytx, Inc. · 3 hours ago
Senior Partner Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $123K/yr
4+ years expLytx, Inc. is a company that harnesses the power of video telematics and data analytics to transform fleet safety and operations. They are seeking a Senior Partner Marketing Specialist to develop and execute strategic marketing initiatives that drive partner enablement, field engagement, and demand generation.
Corporate TrainingFleet ManagementLogisticsTransportationVideo
Responsibilities
Lead the strategy and execution of partner marketing programs to support the growth and activation of strategic channel partners
Plan and manage marketing campaigns, events, and initiatives to drive partner engagement and pipeline growth
Develop enablement materials, co-branded content, and communication assets to empower partners to effectively promote Lytx solutions
Serve as the key marketing liaison to select partners, ensuring alignment on goals, messaging, and execution timelines
Collaborate with product marketing on messaging and launch plans tailored for the partner ecosystem
Drive partner participation in industry events, webinars, and joint go-to-market campaigns
Track performance against KPIs and make recommendations to optimize marketing efforts
Support incentive programs and tools to increase partner sales effectiveness and solution delivery
Coordinate with internal stakeholders including Sales, Enablement, and Operations to align on partner strategy and deliverables
Identify new opportunities to scale partner marketing programs and drive innovation in the channel
Qualification
Required
Bachelor's degree in Marketing, Business, Communications or related field
4–8 years of experience in B2B marketing, with at least 3+ years in partner or channel marketing
Proven ability to develop scalable sales enablement tools and co-marketing campaigns
Excellent project management and organizational skills; able to juggle multiple initiatives simultaneously
Strong communication skills with the ability to translate complex concepts into partner-facing messaging
Data-driven mindset; experienced in analyzing campaign results and optimizing for performance
Comfortable in a fast-paced, collaborative environment where agility and cross-functional teamwork are key
Preferred
Experience working with resellers, Carriers, or Fleet Management Companies is a strong plus
Benefits
Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Company
Lytx, Inc.
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$769MKey Investors
Leader VenturesTriangle Peak PartnersInsight Partners
2020-01-08Acquired
2018-12-01Convertible Note
2018-04-06Private Equity· $700M
Leadership Team
R
Rajesh Rudraradhya
Chief Technology Officer
Rob Bartels
Senior Vice President - New Ventures
Recent News
2026-01-16
Company data provided by crunchbase