Ortho Development Corporation · 5 hours ago
VP of Sales
Draper, UT
Contract
Onsite
Director/Executive
10+ years expOrtho Development Corporation is seeking a VP of Sales who will be a key member of the senior leadership team responsible for developing and executing the commercial strategy to drive revenue growth in the orthopedic hip and knee implant sector. The role involves leading the sales organization, collaborating across functions, and maintaining strong relationships with customers and distributors.
3D PrintingHealth CareManufacturingMedical
Responsibilities
Lead, mentor, and develop a high-performing sales organization, including Area Sales Directors, Regional Sales Managers, and supporting staff
Foster a culture of performance, accountability, continuous improvement, and collaboration within the sales organization
Build strong partnerships with independent distributors to align efforts, ensure accountability, and drive consistent revenue growth across all regions
Develop and execute a comprehensive national sales strategy to achieve ambitious sales growth and profitability objectives
Identify and prioritize key market opportunities, including new surgeon relationships, ASC (ambulatory surgery center) expansion, and hospital contracting strategies
Identify and capitalize on new business opportunities. Analyze market trends, competitive activity, and customer insights to inform go-to-market strategies
As a key member of the senior leadership team, contribute to overall company strategy. Ensure sales strategy is aligned with corporate strategy and priorities
Collaborate with Marketing, Product Development, Clinical Affairs, Distribution Planning and Operations teams to ensure cross-functional alignment, accurate sales forecasting, and seamless execution of sales initiatives and product launches
Promote a unified, cross-functional approach to business planning, ensuring coordinated execution of shared goals across departments
Maintain strong relationships with key distributor and surgeon customers, health system administrators, industry partners, and other stakeholders. Regularly review customer activity and anticipate customer needs to improve customer satisfaction
Represent the company at major industry events, conferences, and meetings to promote the company's brand and offerings
Partner with Marketing and Business Development teams to ensure consistent surgeon education, training, and value communication
Oversee development of sales forecasts, budgets, and performance metrics, ensuring achievement of sales targets
Ensure effective sales planning, territory management, and incentive program design
Lead CRM strategy and adoption across the sales organization to improve visibility, accountability, and performance tracking
Oversee the accurate and consistent use of CRM tools to manage pipelines, customer relationships, territory activity, and forecasting accuracy
Partner with IT and Marketing teams to optimize CRM systems and data analytics for actionable insights and improved decision-making
Continuously evaluate sales processes, systems, and tools to drive efficiency and scalability
Perform other job-related duties as assigned
Qualification
Required
Bachelor's Degree in Business, Marketing, Life Sciences, or related field; MBA or advanced degree preferred
Minimum of 10--15 years of sales leadership experience in the orthopedic implant industry, with in-depth knowledge of the hip and knee market and competitive products
Proven experience managing both direct and distributor-based sales channels
Strong strategic and analytical skills, including the ability to interpret complex data and market trends into actionable strategies
Hands-on experience implementing or managing CRM systems (e.g., Salesforce, HubSpot, or equivalent) to drive sales effectiveness and reporting
Exceptional leadership and communication skills, with the ability to influence across all levels of the organization. Excellent presentation and negotiation skills
Deep understanding of hospital contracting, GPO/IDN relationships, and ASC market dynamics
Ability to travel frequently (50--70%) as required
Company
Ortho Development Corporation
Ortho Development Corporation is a manufacturing company that designs orthopedic devices.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
H
Hiroyuki Minamiya
CEO
Greg Larson
President
Recent News
2025-08-26
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