Kite Pharma · 10 minutes ago
Sr Manager, Digital Data and Analytics
Kite Pharma is dedicated to curing cancer through innovative treatments and therapies. They are seeking a strategic and execution-focused Sr Manager, Digital Data and Analytics to lead the development of data and analytics products that support digital marketing and omnichannel efforts, ensuring high-quality data assets and insights for decision-making across the organization.
BiotechnologyHealth CareMedicalOncologyTherapeutics
Responsibilities
Gain business understanding of data and reporting needs
Partner with Marketing stakeholders to understand strategic imperatives and translate those into KPIs and success metrics for digital and omnichannel programs
Develop and maintain dashboards and reports to support ongoing performance monitoring. Managing vendors through design decisions and ensuring adoption of in-house dashboards for all business review updates
Translate analytical findings into clear insights and recommendations for stakeholders
Execute Digital & Omnichannel Analytics
Partner with agency, marketing and omnichannel teams to develop and/or evolve measurement framework for digital and omnichannel
Analyze omnichannel data to identify key trends, patterns, and drivers of performance. Provide holistic insights and impact on outcome metrics like customer engagement index
Ensure Digital marketing data readiness
Validate tracking, tagging, and data capture requirements in partnership with Marketing and IT teams. Drive a consistent data taxonomy and standardized data model for digital data closely aligning with agency, vendors and internal Kite stakeholders
Ensure data accuracy, consistency, and alignment with enterprise data standards
Act as the business owner for Customer360 data asset(s) that provide unified analytics-ready view of HCP and HCOs integrating data across demographics, affiliations, activities, engagement and intelligence gathered from customer facing channels
Enable data extracts or Analytical Ready Data (ARDs) for downstream analytics e.g. Market Mix Modeling, Next Best Action, Orchestrated Journeys etc
Own technology implementation and operations of orchestrated journeys
Participate in meetings with agency and marketing team to align on the objectives of the orchestrated journeys and end-end flow of orchestrated journeys
Translate the journey designs into requirements for implementation, ensuring alignment and validation with agency partners
Lead implementation and quality assurance, including test data generation and comprehensive UAT to ensure robustness, accuracy, and seamless execution of journeys
Collaborate with Cross-Functional teams for execution
Work closely with omnichannel data science teams to understand analytical data needs, discuss analytical insights that can point to opportunities for optimization of journeys/algorithms
Coordinate with Sales Operations and Business Analytics teams to synchronize activities during targeting/alignment refresh
Collaborate with cross-functional teams and external vendors to deliver analytics outputs on time
Qualification
Required
Master's degree in Data Management, Computer Science, Information Systems, or a related field and 6 years of related experience OR
Bachelor's degree in Computer Science, Information Systems, or a related field and 8 years of related experience
Preferred
3+ years of experience in pharmaceutical industry
8+ years of experience and expertise in designing digital marketing measurement framework and executing digital marketing and omnichannel analytics
5+ years of experience in business intelligence delivery and hands-on experience in Tableau
Strong understanding of digital data from sources such as CRM, web analytics, display, social and marketing platforms
Experience driving data standardization and management of digital data including upstream tracking, tagging, and data validation
Strong communication and stakeholder management skills, with the ability to translate technical concepts into business value
Ability to visualize and present data and insights in impactful manner
Excellent ability to build partnerships and work collaboratively
Benefits
Discretionary annual bonus
Discretionary stock-based long-term incentives (eligibility may vary based on role)
Paid time off
Company-sponsored medical, dental, vision, and life insurance plans
Company
Kite Pharma
Kite Pharma is a biotechnology company that designs and develops immune-based therapies to treat cancer indications.
H1B Sponsorship
Kite Pharma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (47)
2023 (54)
2022 (59)
2021 (53)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$335.38MKey Investors
Alta Partners
2017-08-28Acquired
2015-12-10Post Ipo Equity· $250.12M
2014-06-20IPO
Leadership Team
Recent News
BioWorld Financial Watch
2025-12-29
2025-12-07
Company data provided by crunchbase