Adtalem Global Education · 3 hours ago
Digital Marketing Specialist
Columbia, MD
Full-time
Hybrid
Mid Level
$54K/yr - $97K/yr
3+ years expAdtalem Global Education is a national leader in post-secondary education and a provider of professional talent to the healthcare industry. They are seeking a strategic and detail-oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels.
EdTechEducationHigher Education
Responsibilities
Own the monthly creative planning process for paid media campaigns
Executes end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives
Manage & evaluate asset performance and make data-driven decisions on what to add or remove
Traffic new creative assets to media partners and manage launch timelines
Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy
Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation
Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO)
Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts
Collaborate with compliance teams to ensure advertising standards are met
Manage media budget invoicing and accruals to ensure accurate media spend and allocation
Ensure timely and accurate financial documentation
Performs other duties as assigned and complies with all organizational policies and standards
Qualification
Required
3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns
Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint
Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills
Experience working in an agency environment and managing agency relationships to support effective collaboration, alignment, and campaign execution
Strong understanding of paid media channels (Search, Social, OTT, YouTube)
Excellent project management and stakeholder communication skills
Detail-oriented with strong organizational and time management abilities
Comfortable working in a fast-paced, collaborative environment
Experience with Google Ads, RSA copywriting, and campaign optimization
Proficiency in marketing analytics and reporting tools
Experience with Google Ads, Meta Ads Manager
Preferred
Familiarity with AI tools for marketing
Benefits
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
Company
Adtalem Global Education
Adtalem Global Education is a provider of educational services and the parent organization of Advanced Academics
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-10-21Acquired
1991-06-28IPO
Leadership Team
Stephen W. Beard
Chairman and Chief Executive Officer
Evan Trent
SVP, Chief Strategy & Transformation Officer
Recent News
thefly.com
2025-12-16
2025-12-16
Company data provided by crunchbase