Restaurant365 · 15 hours ago
Digital Advertising Manager
United States
Full-time
Remote
Mid, Senior Level
$78K/yr - $118K/yr
5+ years expRestaurant365 is a SaaS company disrupting the restaurant industry with its cloud-based platform for accounting and back-office operations. The Digital Advertising Manager will lead the strategy, execution, and optimization of paid media initiatives across key channels, driving performance marketing efforts and overseeing the paid media budget.
AccountingProductivity ToolsRestaurantsSaaSSoftware
Responsibilities
Lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others
Align channel strategies with broader demand generation goals to maximize pipeline and ROI
Manage the end-to-end media calendar and ensure timely execution of campaigns
Serve as the primary point of contact for Restaurant365’s paid media agency
Own the paid media budget, including allocation, pacing, forecasting, and reconciliation
Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets
Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI)
Work closely with Marketing Operations to ensure accurate tracking and attribution
Test, learn, and iterate to continuously improve campaign results
Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments
Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting
Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging
Partner with the SEO and Content teams on landing page testing and conversion rate optimization
Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations
Identify opportunities to evolve the digital marketing tech stack and workflows
Other duties as assigned
Qualification
Required
5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment
Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube
Proven ability to manage large-scale media budgets with performance accountability
Excellent analytical skills with experience in campaign reporting and ROI analysis
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
Strong communication and collaboration skills
Self-starter who thrives in a fast-paced, results-oriented environment
Experience with ABM platforms (e.g., 6sense, Demandbase)
Experience working with external agencies or media vendors
Familiarity with Domo or similar BI tools
Experience in restaurant tech or a similar B2B vertical
Benefits
Comprehensive medical benefits, 100% paid for employee.
401k + matching.
Equity Option Grant.
Unlimited PTO + Company holidays.
Wellness initiatives.
Company
Restaurant365
Restaurant365 is an enterprise management software for restaurants that provides accounting, inventory, scheduling, and payroll solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$437.5MKey Investors
ICONIQ GrowthBessemer Venture Partners
2024-05-15Private Equity· $175M
2023-05-19Private Equity· $135M
2019-06-27Series C· $88M
Leadership Team
Morgan Harris
Co-Founder
Kate Kemp
Chief People Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase