Boyd Gaming · 5 hours ago
Social Media Specialist
3200 North Ameristar Drive, Kansas City
Full-time
Onsite
Entry, Mid LevelBoyd Gaming Corporation is a premier casino entertainment company in the United States, seeking a Social Media Specialist to manage social media for various properties and brands. The role involves creating content, engaging with audiences, and collaborating with marketing teams to enhance brand presence and guest service.
CasinoGamblingGaming
Responsibilities
Create and curate social media calendars (Facebook, X, LinkedIn, and Instagram) for each property and/or brand that follows social media best practices
Capture photography and video content at each property utilizing provided equipment including a work phone, Mirrorless camera, gimbal, microphones, and lighting kit
Identify social media trends and insights to create strategic recommendations for properties, brands, and venues
Collaborate with the shared services, digital media, and social engagement teams to establish KPIs, best practices, content calendars, and advertising campaigns
Lead reputation management on social by actively engaging with the social audiences and by responding to property reviews within Medallia
Conduct social reporting to analyze social performance, incorporating actionable insights into future content decisions
Report monthly performance of social media accounts and property reviews to the marketing leadership at each property and the regional marketing director
Propose advertising recommendations and campaigns based on performance, providing actionable insights and creative direction
Regularly visit assigned properties and establish strong relationships with the marketing teams to support and assist properties in achieving their goals and objectives
Attend events and functions with a varied schedule, e.g. evenings and weekends, to provide social media support
Qualification
Required
Bachelor's in Business, Marketing, Communications, Public Relations or equivalent work experience
Experience with online marketing, including social media management, reputation management, and online advertising
Must be detail-oriented with excellent communication and writing skills
Ability to work independently and manage multiple priorities
Travel every 4-6 weeks to non-local properties to gather content
Access to reliable transportation required to meet schedule and unforeseen business needs
Preferred
Experience with Sprout, Sprinklr, Canva, Adobe Creative Suite, CapCut, Medallia, (or similar tools)
Casino/travel/hospitality industry experience a plus
Due to the creative nature of this position, a portfolio of work is highly encouraged to be submitted along with your application, however, not required
Company
Boyd Gaming
Boyd Gaming Corporation is one of the nation’s leading casino entertainment companies, but we’re so much more than that! We're a billion-dollar, publicly-traded company that retains the philosophy of a family-owned business, focused on creating long-term, sustainable growth for our shareholders.
Founded in 1975
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.65B2026-01-21Post Ipo Debt· $2.65B
1993-10-22IPO
Leadership Team
Ted Bogich
Chief Operating Officer
Steve Thompson
Chief Administrative Officer
Recent News
2025-11-12
Company data provided by crunchbase