AdTheorent · 1 day ago
Campaign Manager
US-NY-New York
Full-time
Onsite
Entry, Mid Level
1+ years expCadent is a company that ignites seamless connections between brands, publishers, and consumers through predictive AI. As a Campaign Manager, you will execute marketing campaigns across various platforms while optimizing performance and ensuring client satisfaction.
Ad NetworkAdvertisingArtificial Intelligence (AI)Machine LearningSaaS
Responsibilities
Serve as a subject matter expert in paid search and social media marketing
Execute campaigns on different platforms, including Google Ads, Meta, TikTok, Walmart Connect, and LinkedIn
Ongoing management of campaign performance, delivery, and profitability across search and social platforms
Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives
Develop actionable insights and make recommendations to the internal Client Services team
Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns
Contribute to the development of best practices for the Cross Platform Activation team
Qualification
Required
1 to 4 years of experience in campaign management of paid search and social media advertising, or at least 4 years of relevant professional work experience (e.g., Operations, Technology, Finance, Economics, Engineering, etc.)
College degree in Marketing, Business, Economics, Mathematics, Computer Science, Statistics, or a related field
Ability to thrive in a fast-paced and high-growth work environment
Strong understanding of auction-based media buying and campaign optimization tactics
Ability to translate business concepts into online marketing strategies, and vice versa
Team player with strong communication and collaboration skills
Fluent in Excel
Company
AdTheorent
AdTheorent’s is a machine learning technology powers predictive targeting, predictive creative, and self-learning insights.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$125.5MKey Investors
H.I.G. Growth PartnersVerizon Ventures
2024-04-01Acquired
2021-12-23Post Ipo Equity· $121.5M
2021-12-23IPO
Leadership Team
Andrew Anderson
CTO
Rachel Quigley
SVP, Partnerships
Recent News
2025-05-04
2025-03-20
Company data provided by crunchbase