Salesforce · 1 day ago
Senior Analyst, Product Marketing – Web & Digital Experience Strategy
Indianapolis, IN
Full-time
Hybrid
Mid, Senior Level
3+ years expSalesforce is the #1 AI CRM, focused on driving innovation and customer success. They are seeking a Senior Analyst for Web & Digital Experience Strategy to shape the digital presence of Salesforce Marketing Cloud, ensuring cohesive customer journeys and effective campaign alignment across digital touchpoints.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Help define how web experiences support campaigns, launches, and always-on marketing programs
Contribute to web experience frameworks, including:
Page and experience types
Content patterns and modular storytelling
Offer strategy and CTA placement
Conversion paths across funnel stages
Provide strategic input on site structure, discoverability, and experience flow in partnership with Digital teams
Ensure web experiences reflect customer intent, campaign goals, and product positioning
Partner with Product Marketing and Integrated Marketing to translate GTM strategy into cohesive digital experiences
Ensure campaign narratives, messaging, and offers are consistently represented across web and supporting channels
Support launch and campaign planning by advising on:
Which web experiences are needed
How content should be structured
How journeys should connect across touchpoints
Help align digital experiences to different audiences, regions, and stages of the customer lifecycle
Partner with SEO, SEM, and Analytics teams to ensure digital experiences align to intent and performance goals
Use performance insights to inform recommendations around:
Content prioritization
Offer strategy
Experience improvements
Help ensure traffic from organic and paid channels lands in relevant, conversion-oriented experiences
Work closely with:
Product Marketing
Integrated Marketing and Campaign teams
Digital Experience and Creative teams
Regional and field marketing partners
Act as a strategic partner and connector across teams, helping align priorities and reduce friction
Balance multiple initiatives while keeping work anchored to broader GTM goals
Web and digital experiences clearly support campaign, launch, and pipeline objectives
Campaign narratives and offers feel cohesive across channels, with web playing a defined role
Content and experiences are intentional, well-structured, and aligned to audience needs
Digital teams receive clear strategic direction and context for execution
Stakeholders trust you as a thoughtful partner on digital experience and campaign alignment
You’re recognized as a growing strategic voice in how digital experiences support go-to-market motion
Qualification
Required
3–6 years of experience in product marketing, integrated marketing, or digital marketing roles
Experience working closely with web and digital experience teams, even if not executing directly
Familiarity with campaign-based marketing, content strategy, and lead generation models
Experience collaborating with SEO, SEM, or analytics partners
Ability to think strategically while operating within fast-moving, cross-functional environments
Strong strategic thinking with the ability to translate ideas into clear direction
Understanding of how web, content, and campaigns work together within customer journeys
Comfort working with frameworks, messaging structures, and experience models
Clear communicator who can align multiple teams around shared goals
Curious, proactive, and eager to grow into broader GTM and strategy responsibilities
Preferred
Experience with Salesforce Marketing Cloud or similar enterprise marketing platforms
Familiarity with CMS and marketing automation concepts (without owning execution)
Exposure to B2B SaaS or enterprise go-to-market models
Experience supporting global or regional marketing efforts
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
10001+ employees
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Arundhati Bhattacharya
Chairman & Ceo Salesforce India
Kendall Collins
CEO, GovCloud - Salesforce
Recent News
2026-01-25
Dallas Morning News
2026-01-25
2026-01-24
Company data provided by crunchbase