mabl · 1 day ago
Content Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
6+ years expmabl is on a mission to empower software teams with an AI-powered low-code test automation platform. They are seeking a high-impact Content Marketing Manager to architect and execute their global content strategy, bridging technical insights with demand generation goals while ensuring a consistent brand narrative across all channels.
Developer ToolsProduct ManagementSaaSSoftware
Responsibilities
Design, build, and orchestrate the strategic thought leadership and technical content engine for key personas from quality engineers to CTOs
Own the end-to-end execution of the editorial calendar
Build content with different channels in mind, such as social media (LinkedIn, YouTube), paid ads, or email
Establish a formalized rhythm with Product Marketing and Demand Gen to ensure technical accuracy and persona alignment
Commit to building an expert-level knowledge of the software testing landscape
Define and report on key content-level metrics
Qualification
Required
6-8 years of B2B Marketing experience, with a focus on content strategy, editorial management, or communications
Experience in the software development or AI space and aren't afraid to learn a technical product to understand its value
Excel in bringing clarity and structure to fast-moving environments
Comfortable being the driver who maintains content velocity
Excel in cross-functional collaboration, working closely with Product, Product Marketing, Demand Gen, and RevOps to ensure content is actually used to create and accelerate qualified opportunities
Strong analytical rigor, able to dig into GA4 or Salesforce metrics to communicate content performance clearly
Excited to join a company where marketing-generated demand—fueled by elite content—is the primary driver of the business
Demonstrated expertise in producing technical and thought-leadership content
Excellent writing/editing skills with executive presence and a customer-forward voice
Creative judgment and attention to detail; understands scalable design systems and brand consistency
Strong project management and stakeholder leadership across global, cross-functional teams
Company
mabl
Mabl is an intelligent test automation provider that maintains tests and identifies regressions for quality engineering.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$76.1MKey Investors
Vista Equity PartnersGoogle VenturesCRV
2021-11-18Series C· $40M
2020-05-08Series Unknown· $6.1M
2018-09-18Series B· $20M
Leadership Team
Dan Belcher
Co-Founder
Anthony Palladino
Chief Revenue Officer
Recent News
2025-10-23
Company data provided by crunchbase