Premier Home Health Care Services, Inc · 6 hours ago
Digital Marketing Manager
NYC Metro Area
Full-time
Onsite
Mid Level
3+ years expPremier Home Health Care Services, Inc. is a leading established Home Health Care Agency, and they are seeking a Digital Marketing Manager. The primary responsibility of this role is to lead and execute marketing, communications, and branding efforts that support client acquisition and employee recruitment, while collaborating across departments to support business development and operational goals.
Health CareHospitalTraining
Responsibilities
Manages and maintains all online sales and recruitment strategies
Implements the media marketing strategy designed to achieve Corporate objectives established in conjunction with the sales and marketing team
Responsible for all the intakes of company referrals generated through the media marketing and website traffic
Maintains recruitment inquiries generated through the media marketing and website traffic and responsible for all conversations from referrals
Collaborates with the Communications Department for daily management of social media and website inquires, referrals and messages as well as organic and paid campaign analytics
Overseeing website updates, social media content creation, Google Business management, and branded email communications
Maintaining the company’s brand kit/style guide and managing marketing inventory, including print, apparel, and promotional items
Assists in creating unique marketing materials for all company branches
Responsible for follow up to branch management for clients who remain unconverted in our referral tracker
Planning and executing all events such as grand openings, recruitment events, and marketing/community events from start to finish
Meets and communicates the conversion effectiveness of the marketing strategy with the region’s media management team
Evaluates and tracks the trends of inquiries and case conversion statistics on a weekly basis, including the overall revenue generated
Evaluates and tracks the trends of recruitment conversion statistics on a weekly basis, including the overall revenue generated
Monitors referral source complaints and customer satisfaction for leads generated through the media marketing outlets
Ensures all HIPAA requirements are adhered to
Follows all Agency policies and procedures
Performs other related duties as required and assigned
Qualification
Required
Bachelor's degree in marketing and/or sales
Valid driver's license issued by the state in which they work and a satisfactory driving record
Two to three years of program and business development experience in a comparably sized company
Ability to use computerized systems
Basic Internet and Microsoft Excel skills
Excellent verbal and written communication skills
Ability to work well under pressure
Ability to execute a strategic plan and marketing strategy
Exemplary customer service skills
Ability to provide group presentation using PowerPoint and other presentation media
Experience with creating and conducting oral presentations to different target audiences
Experience in working collaboratively and interdepartmentally to achieve expansion goals
Bilingual-English/Spanish
Business development: 3 years
Social media management: 3 years
Social media marketing: 3 years
Social media strategy: 3 years
English (Required)
Spanish (Required)
Ability to commute to New York, NY 10018
Benefits
401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Company
Premier Home Health Care Services, Inc
A COMMITMENT TO EXCELLENCE Premier Home Health Care Services Inc.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Artie Schwabe
President/CEO
Jay Chatterpaul
Chief Information Officer
Recent News
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