BlueCross BlueShield of Tennessee · 2 hours ago
Market Research Analyst
BlueCross BlueShield of Tennessee is hiring a Market Research Analyst to provide research and analysis in support of key enterprise priorities. In this fully remote role, you will combine technical proficiency with creative thinking to support the 3.4 million members and communities they serve.
Health CareMedical
Responsibilities
Conducting opinion research to determine public support for additional product prospects, advertising, brand reputation and customer experience
Analyzing competitors' products, prices, sales, and methods of marketing to determine the advisability of adding new lines of merchandise and operations
Collecting data regarding competitors' products, prices, sales, and methods of marketing, as well as methods and procedures for obtaining their data
Qualification
Required
Bachelor's Degree or equivalent work experience required. Equivalent experience is defined as 4 years of professional work experience in a corporate environment
1 year - Experience in marketing, marketing research, data analysis, or related field required
1 year - Experience in proven quantitative and qualitative research required
Research tool development including survey writing and discussion guides
Knowledge of data analysis tools such as SPSS, R, DataBricks, Tableau, etc
Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint)
Accuracy and attention to detail
Capacity to solve problems and manage multiple assignments with critical deadlines
Excellent oral and written communication skills
Strong interpersonal and organizational skills
Strong analytical skills
Adaptive to high pace and changing environment
Ability to build relationships with stakeholders in multiple divisions/functions
Preferred
Proficiency in data collection, analysis, and visualization tools (like Qualtrics, SPSS, R, Databricks, Tableau)
A foundation in social science research methods and empirical statistics, ideally with an academic background in sociology or psychology
Exposure to and interest in leveraging generative and/or agentic AI to enhance work
Advanced critical‑thinking skills to creatively capture member/consumer feedback and communicate insights to internal teams
Company
BlueCross BlueShield of Tennessee
As Tennessee's largest health plan, we've been helping Tennesseans find their own unique paths to good health for more than 70 years.
Funding
Current Stage
Late StageLeadership Team
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