Branigan · 6 hours ago
Digital Content Strategist
Milwaukee, WI
Full-time
Hybrid
Entry, Mid Level
2+ years expBranigan is an integrated creative communications agency in Milwaukee seeking a talented Digital Content Strategist to support their B2B and B2C client roster. The role involves crafting compelling narratives across digital platforms, developing optimized content, and engaging with client communities to enhance brand voice and meet business goals.
Public Relations & Communications
Hiring Manager
Julie Dohearty
Responsibilities
Lead the planning and execution of organic social strategies across platforms including LinkedIn, Instagram, Facebook, YouTube and Reddit, developing content that feels native to each channel
Build and manage social content calendars that bring together brand messaging, audience needs and campaign priorities, helping content flow in a clear, timely and intentional way
Engage directly with client communities to spark conversation, build relationships and elevate brand voice across platforms
Monitor and respond to community interactions in a timely, brand‑aligned manner, bringing awareness of audience behavior and platform trends to every touchpoint
Craft compelling, brand‑aligned copy for social posts, blogs, websites and email that feels clear, engaging and true to each client’s voice
Develop long‑form content, like LinkedIn articles and SEO‑friendly web copy, that helps clients share their expertise
Ability to interpret and analyze social media performance metrics and articulate what is working, what isn’t and how to adjust content accordingly
Contribute to client relationships by delivering on projects by addressing client challenges, enacting proactive problem solving and anticipating client needs
Juggle multiple projects while maintaining a professional attitude to thrive under pressure and meet deadlines. Handle extra/unplanned time demands positively and constructively
Qualification
Required
2-5 years of experience of digital and social media content creation, preferably in an agency or in-house marketing department setting
Excellent writing, editing and proofreading skills – with a focus on what works well for social media captions, hooks and copy
Familiarity with Microsoft Teams and Office Suite
Familiarity with social media metrics and reporting
Deep knowledge and passion for current and emerging social platforms, trends, platform/format-specific communication styles, audience behaviors and algorithms
Keen eye for what works on social media, from concept to final production
Strong collaborative skills and ability to conceptualize in both group and individual settings
Preferred
Content management systems
Social media scheduling and reporting tools (e.g., Sprout Social, Meta Business Suite)
AI platform (ChatGPT, Gemini, Claude, Writer) usage in organizational setting
AI Operations project management
Generative search optimization best practices
Influencer/content creator partnerships
Photography and/or live video capture
Benefits
Company-sponsored health insurance
401(k) match
Profit sharing
Monthly gym membership discounts
Mobile phone reimbursement
Work from home Fridays
Schedule flexibility
Paid maternity/paternity leave
Compressed work week
A new business incentive program
Company
Branigan
Branigan Inc.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tom Branigan
Chief Executive Officer
Company data provided by crunchbase