Stepful · 1 day ago
Director, Growth Marketing
New York City
Full-time
Hybrid
Director/Executive
$180K/yr - $210K/yr
8+ years expStepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs. The Director of Growth Marketing will lead and scale acquisition efforts across D2C and B2B channels, managing a significant budget and a high-performing team.
Health CareProfessional ServicesTraining
Responsibilities
Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
Qualification
Required
8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion
Preferred
You've worked in EdTech, healthcare, or another mission-driven D2C industry
Benefits
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including: Guidance of 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2026
Company
Stepful
Stepful helps those without college degrees train for and find entry-level healthcare jobs.
11-50 employees
H1B Sponsorship
Stepful has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (1)
2022 (2)
Funding
Current Stage
Growth StageTotal Funding
$55.99MKey Investors
Oak HC/FTAlleyCorpReach Capital
2024-11-13Series B· $31.5M
2024-02-20Series A· $12M
2023-05-25Seed· $7.5M
Leadership Team
Edoardo Serra
Co-Founder & CTO
Tressia Hobeika
Co-Founder & Chief Product Officer
Recent News
Morningstar.com
2025-11-09
Business – Latest Financial & Stock Market News | New York Post
2025-08-29
Company data provided by crunchbase