PepsiCo · 6 hours ago
Consumer Insights Senior Manager – Pepsi Lipton Partnership
Purchase, NY
Full-time
Onsite
Senior Level, Lead/Staff
$119K/yr - $199K/yr
8+ years expPepsiCo is a global leader in the food and beverage industry, and they are seeking a Consumer Insights Senior Manager to join their Insights Team. This role will focus on leading the insights agenda for Lipton Iced Tea and Brisk, ensuring alignment with brand growth strategies and driving decision-making with actionable insights.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Own the end-to-end learning agenda, ensuring alignment with brand growth strategies
Champion creative and innovation excellence by embedding strong insights into briefs and designing comprehensive learning plans that include early stage, validation, and in-market research
Bring a human-centric view of the consumer to the cross-functional team to drive decision making
Embed brand strategy across cross functional teams, ensuring marketing efforts are aligned with key priorities
Lead the annual brand situation assessments with clear recommendations on how to evolve brand strategies
Embed Growth Navigator framework into periodic business reviews and ensure PBRs are consumer-focused and insight-driven
Oversee reporting needs for Pepsi Beverages US and the global joint venture, including providing commentary on business performance
Monitor competitive activity and provide timely competitive intelligence as needed
Build strong relationships with the Pepsi Beverages NA Marketplace Intelligence team to ensure smooth collaboration
Manage and develop two members of the S&T team based in Hyderabad, India, providing clear guidance on supporting the analytical needs of the team
Partner with the Senior Director to support category/portfolio wide initiatives
Qualification
Required
Minimum 8 years in a strategic insights, shopper Insights, strategy or marketing role
Minimum Bachelor's Degree
Mastery of both qualitative and quantitative research methodologies and must possess the ability to apply insights to address business challenges
Experience in communications and innovation development and testing
Familiarity with syndicated data sources and analytical approaches such as IRI, iBEV, marketing mix analysis, etc., and how to analyze/tell a story with this data
Strong consultative, strategic thinking, and leadership skills
Balances analytical depth and creative thinking with a holistic view of the business
Exceptional communication skills – able to synthesize multiple data sources to tell a story and present in a visually compelling way
Able to motivate and coach direct reports, ensuring balance with personal workload
Demonstrates a proactive, flexible, and solution-oriented mindset in the face of changing priorities
Comfortable navigating a highly matrixed organization and managing competing agendas
Able to work independently in sometimes ambiguous situations
Strong project management and organizational skills
Preferred
5+ years in CPG company preferred
Advanced Degree preferred
Benefits
Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-24
2026-01-24
2026-01-24
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