Infosoft, Inc. · 4 hours ago
Product Marketing Manager (IVD/Laboratory Diagnostic))
United States
Contract
Remote
Mid, Senior Level
$51.87/hr - $51.87/hr
5+ years expInfosoft, Inc. is seeking a Product Marketing Manager for their Healthcare Diagnostics division. This remote position involves end-to-end product management, customer and market insights, competitive selling strategies, and product definition and development.
ConsultingDeliveryHuman ResourcesInformation Technology
Hiring Manager
Riya Singh
Responsibilities
End-to-end product management : Lead cross-functional teams (R&D, zone marketing, sales, regulatory, clinical, etc.) to develop business cases for product enhancements and improvements. Drive cross-functional alignment to deliver differentiated, customer-focused solutions. Manage global forecasting and supply to support accelerated growth
Customer and Market Insights : Serve as a Chronic Disease subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health. Gather and interpret market dynamics and customer insights to shape portfolio strategy and inform product innovation
Competitive Selling Strategies: Monitor and analyze competitive offerings. Develop positioning, messaging, and sales enablement tools that clearly differentiate our products and demonstrate added value to customers
Product Definition & Development: Translate customer needs into well-defined product requirements and design inputs. Leverage voice-of-customer research, zone input, and market analysis to guide development teams and ensure market-relevant product delivery
Promotional materials development and roll out: Develop and update OUS ELF promotional materials, act as a conduit between zones and global for ELF, and lead train-the-trainer sessions to roll out new materials
Qualification
Required
5+ years in IVD or core laboratory diagnostics with an MBA, or 5+ years in marketing plus IVD/core laboratory experience with a bachelor's degree
Marketing expertise
Proven end-to-end experience, including market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development
Proficiency in MS Office Suite
Demonstrated cross-functional leadership
Ability to collaborate with R&D and global partners
Strong team player
Skilled in managing complex projects
Strong project management skills
Strong business acumen
Preferred
Strongly prefer IVD product management experience
Company
Infosoft, Inc.
Infosoft is an HR services company focused on recruiting talent and building teams throughout the US market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase