Marigold · 4 hours ago
Director - Marketing (PLG)
United States
Full-time
Remote
Director/Executive
$160K/yr - $180K/yr
8+ years expMarigold is a fast-growing marketing technology company that empowers businesses to strengthen customer relationships through its core platforms. The Director of PLG will be responsible for developing and executing Campaign Monitor’s product-led growth and marketing strategy, focusing on customer acquisition and retention for SMB customers.
CRMDigital MarketingMarketing
Responsibilities
Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion
Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist
Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers
Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance
Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers
Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies
Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure
Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization
Qualification
Required
8+ years of experience in product-led growth, growth marketing, product management, or analytics roles within B2B SaaS
3+ years of experience operating at the Director level or leading teams responsible for self-serve, product-led growth motions
Proven track record owning and executing end-to-end growth and marketing strategy for SMB-focused SaaS products
Deep experience with demand generation, funnel optimization, CAC management, and conversion analysis
Exceptionally strong quantitative skills, with hands-on experience using data to evaluate performance and guide strategy
Demonstrated ability to lead and execute strategy in cross-functional environments, including close partnership with Product leadership
Preferred
Experience in MarTech or customer engagement platforms
Experience owning or influencing pricing and packaging in a self-serve SaaS business
Familiarity with PLG and analytics tools such as product analytics platforms, experimentation tools, and CDPs
Benefits
Medical/dental/vision insurance
Life/accident/disabilities insurance
Supplemental health benefits
FSA
EAP and pet insurance
Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
Paid Volunteer Time
401k plan with a company match on your contributions.
Employee-centric and supportive remote work environment with flexibility.
Support for life events including paid parental leave.
Company
Marigold
Marigold offers marketing technology solutions designed to help marketers of all sizes grow the relationships that grow their business.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$410M2019-05-14Private Equity· $410M
Leadership Team
Lisa Mayr
Chief Executive Officer
J
Jeremy Acker
Senior Vice President, Finance
Recent News
2025-11-06
2025-10-12
Company data provided by crunchbase