Definiti LLC · 2 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expDefiniti LLC is a national retirement services company that helps clients manage and administer their retirement plans. The Growth Marketing Manager drives measurable, scalable customer acquisition, cross-selling, and retention through data-driven experimentation and creative marketing strategies.
ConsultingFinancial ServicesRetirement
Responsibilities
Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base
Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.)
Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms
Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets
Collaborate with sales and operations teams to implement growth loops and improve onboarding flows
Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale
Develop segmentation strategies and personalized messaging across email and SMS
Report on performance, insights, and recommendations to leadership
Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey
Stay current on growth tools, emerging platforms, and best practices
Qualification
Required
Strong verbal and written communication skills
Display keen attention to detail
Ability to design and create content including one-pagers, brochures, presentations, and videos
Experience creating and delivering presentations to leadership
Excellent organizational, project management, and communication skills
Analytical mindset with the ability to interpret campaign results and translate insights into action
Demonstrate sound judgment when making decisions, and operate with discretion and integrity
Ability to assess issues as they arise, maintain composure under pressure, and develop thoughtful and appropriate responses
High school diploma or GED required
Bachelor's degree in marketing, Communications, or a related field required
3+ years of relevant marketing experience required
Experience with a CRM and marketing automation platform is required
Strong understanding of social media ads, email marketing, and SEO/SEM, and customer lifecycle marketing required
Preferred
HubSpot experience preferred
Familiarity with creative tools like Canva, Adobe Creative Suite, or similar preferred
Experience in retirement services, financial services, or other regulated industries preferred
Experience marketing to financial advisors, retirement plan sponsors, or HR professionals preferred
Benefits
A virtual-first work philosophy for most jobs
401(k) with up to 4% match
Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn’t accrue.
12 paid holidays, 2 paid floating holidays, and your birthday is a holiday
Paid Parental Leave
A variety of medical, dental and vision plan options including Definiti subsidized premiums
Company-paid life insurance and short-term disability insurance
Bonus plan eligibility
Company
Definiti LLC
From 401(k) plan design and administration, compliance and actuarial consulting, to pension outsourcing, recordkeeping and 3(16) fiduciary services, Definiti helps organizations deliver smart retirement solutions to their employees.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-02-02Acquired
Leadership Team
Kristin Tweed-Andreski
Chief Executive Officer
Recent News
2024-02-23
Company data provided by crunchbase